For entrepreneurs, business decisions always are a blend of the head and heart. You need data and research in hand to make smart, informed decisions. But it also needs to feel right.
Episode #161 is about those head-and-heart decisions. It’s about making mistakes and starting over. It’s about not settling for only one side of the equation.
Some learn these lessons sooner than others. We all know college kids who started their own thing and made it work brilliantly. Back when I was in college, that didn’t even cross my mind. But today, it’s becoming more of the norm.
Today’s young adults have a different script and a different sense of what’s possible. And they are far from crazy. Exciting things are happening, big problems are getting solved, and a larger purpose is being fulfilled. And people like Jonathan Grzybowski are just jumping in and doing it.
For 29-year-old Jonathan, part of the problem was his own dissatisfaction. Running a full-service agency was not fulfilling. Money as the sole motivator was not working for him. That led him to set out to solve a business problem along with his own dissatisfaction. His agency excelled at design. Why not take that design excellence and use the platform they were developing to manage their internal projects to provide design as a on demand service? Jonathan Grzybowski is now co-founder of Penji, a subscription-based design service for agencies and other businesses.
Beyond the business problem, Grzybowski also wanted a business that made a difference in the community where he lived and worked – Camden, New Jersey. One of the things I love most about the agency owners I work with is their generosity. They have a pay it forward mentality. Jonathan is finding the ethos of Penji to be extremely fulfilling. And he’s finding that when you love Camden, Camden loves you back!
This is a great conversation about finding the right fit, starting over, serving clients and the community, and following your head and your heart – really, everything you could hope for in an episode of Build a Better Agency!
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!