John Jantsch is a marketing consultant, speaker, and author of “Duct Tape Marketing,” “Duct Tape Selling,” “The Commitment Engine,” and “The Referral Engine.” He is also the founder of the Duct Tape Marketing Consultant Network. His latest book, “SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs,” is changing the way the world thinks about SEO.
What you’ll learn about in this episode:
- The big changes SEO has undergone recently
- Why you need to re-engineer a client’s editorial approach when you're assisting them with an existing website
- Some of John’s favorite web/SEO tools
- Why content and SEO can’t be thought of as two different things
- Big mistakes people make with SEO
- How to charge for SEO and demonstrate ROI
- How John uses an editorial calendar to plan and write all of his content
- Why you need content built for every stage of the customer journey
- Why SEO is all about consistency
- Why backlinks are still important in 2017 and how to do them right without getting penalized
- Resources that John recommends to grow your digital know-how
Ways to Contact John Jantsch:
- Book: "SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs"
- Website: www.ducttapemarketing.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Dan Englander is the founder of Sales Schema, where he helps marketing agencies grow by way of done-for-you lead generation and consulting. He's the author of Mastering Account Management. Previously, as the first hire at the animation studio IdeaRocket, he brought the company from zero to seven figures, encompassing dozens of Fortune 500 clients.
What you’ll learn about in this episode:
- How Dan helps agencies fill their sales pipelines
- Why you can’t rely on referrals from your network for sales
- Why creating content is not a sales strategy
- Why you need to systematize pipeline work and why you need to allot daily time for working on your pipeline
- Honing in on a particular niche when generating leads
- Why driving prospects to your website is not what you want to be doing
- Why you need to have a follow-up plan in place for your cold emails
- Why you need to get on the phone with a lead as soon as possible
- How to word cold emails so they actually resonate with cold leads
- How Dan’s company helps agencies hone in on their niche
- Why cold emails have to come from a real person (and which person inside an agency they should come from)
- Why you need to get the right clients for your agency
- Why you shouldn’t overinvest in tools
- Some good tools that Dan likes
- Dan’s book: “Mastering Account Management”
Ways to Contact Dan Englander:
- Free copy of Dan’s book: www.salesschema.com/buildabetteragency
- Website: www.salesschema.com
- Twitter: @DansPalace
- LinkedIn: www.linkedin.com/in/danenglander
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.
AMI works with agency owners by:
- Leading agency owner peer groups
- Offering workshops for owners and their leadership teams
- Offering AE bootcamps
- Conducting individual agency owner coaching
- Doing on-site consulting
- Offering online courses in agency new business and account service
Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
What you’ll learn about in this episode:
- A CPA I recently met in San Diego who built his life around being able to go surfing every day
- An exercise a coach I had about 10 years ago would put me through so that I would envision my future as if it had already happened
- Why my life would not look like it does today if 10 years ago I had not visualized what I wanted it to look like today
- Why it’s okay if everything doesn’t play out exactly the way you visualize
- How to do the Reporter Exercise my coach gave me (linked below)
Ways to contact Drew McLellan:
Resources:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Jason Keath is a refreshing voice on creative culture and digital trends. He is a keynote speaker, writer, and entrepreneur.
Jason is the founder and CEO of Social Fresh Conference, the leading social media and digital marketing conference for major brands and agencies. More than 150 of the Fortune 500 have attended Jason’s training sessions, workshops, and presentations.
Rooted firmly in the creative arts, Jason brings an innovative approach to marketing and internal culture. With a BFA in Fine Arts from the University of North Carolina, Charlotte, he focuses on how creative thinking can drive businesses forward and improve employee satisfaction and productivity.
He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is also the author of the forthcoming book, The Case for More Bad Ideas (revealing the counterintuitive secrets of creative leaders).
What you’ll learn about in this episode:
- Jason’s background
- Why Jason started Social Fresh
- How to get your whole team to be creative
- Why you need to hear bad ideas and how to manage your team so they aren’t afraid to voice them
- Why you should brainstorm at least 50-100 ideas for every one that you actually put into place
- How having your team prepare ideas anonymously in advance will save you time and result in a discussion that’s more free
- Why creativity comes from having at least one core competency (and how to figure out what your core competency is)
- The filter phase of the process post brainstorming where you take ideas and combine and eliminate ideas until you’ve broken them down to where you’re happy with them
- Why you should try to come up with three great ideas and keep the two that you ultimately don’t go with for later
- Why you need to make the space where your team has creative meetings a different space than where they would sit through boring meetings
- What you can do in your free time to boost your creativity
- Why your brainstorming teams should be a mix of people who have brainstormed together in the past and those who haven’t
- Jason’s upcoming event this summer all about the future of the industry
Ways to Contact Jason Keath:
- Twitter: @jasonkeath
- Social Fresh Newsletter: www.socialfresh.com/subscribe
- Website: www.jasonkeath.com
- Social Media Newsletter: www.SMcurrent.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!