Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book “Content Inc.” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.
What you’ll learn about in this episode:
- What agencies and clients need to do to develop a content marketing strategy that actually succeeds
- Why you need to focus on your email list more than people you are connected with on social media
- How agencies can leverage their own content better
- Why you need to focus on content in specific platforms over trying to be everywhere
- What differentiates the agencies that do content marketing extremely well
- Old school deliverables that still work today
- Why you need content marketing mission statement
- Why the editing process is a crucial part of content marketing
- The ways smart agencies get smart enough to create valuable content
- Things agencies can do right now to get the content marketing techniques discussed in this episode rolling
- Joe’s events
Ways to Contact Joe Pulizzi:
- Twitter: @joepulizzi
- Website: content-inc.com
- Website: epiccontentmarketing.com
- Website: contentmarketinginstitute.com
- Event: www.intelligentcontentconference.com
- Event: www.contentmarketingworld.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Donya Powell has been a CPA and consultant for 23 years in the advertising/marcomm industry. She learned the industry working as a contract CFO for an agency early in her career and continues to serve as a remote CFO for agencies today. She has worked through several merger and acquisition deals with agency clients as she consults with agencies across the US on operations, agency compensation agreements, merger and acquisitions and succession planning.
What you’ll learn about in this episode:
- Misconceptions agency owners have about the value of their agency
- Donya’s spreadsheet for assessing your financial picture during retirement
- Understanding your agency’s normalized EBITDA (earnings before interest, taxes, depreciation, and amortization)
- Factors that severely impact your agency’s value in a negative way
- What you may need to change in your agency’s books
- Things on the financial statement that agency owners often ignore that they really need to pay attention to
- What financials agency owners should be looking at every week, month, and quarter
- Budgets: can modern, project-based agencies use them?
- Mistakes agencies make in regards to taxes and tax strategies to take advantage of
- How to know if your agency is structured as a corporation in the correct way
- Things to think about when planning the selling your agency
- Factors that play into an agency sale falling through
- Things agency owners can do right now to start improving their agency’s financial health with the idea of an eventual sale
Ways to Contact Donya Powell:
- Email: donya@consultiium.com
- Phone: (303) 932-1193
Resources:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Don Beehler has worked with news media from local to international levels and has won numerous professional awards throughout his career. He also has co-authored or ghostwritten three books for clients and has a blog called The Art of Telling Your Story.
What you’ll learn about in this episode:
- The dramatic changes PR has seen over the years
- How agencies can use PR as a strategic tool to drive new business
- How to determine what stories to pitch
- Ways you can become discoverable so that reporters can find you
- The kind of news that is truly newsworthy for agencies
- Why you shouldn’t think about using PR with the expectation that people will write stories about your agency
- How agencies can get the right kind of attention
- Incorporating PR into your business plan
- How to correctly use PR in relation to speaking engagements
- How to use Google Alerts to capitalize on PR opportunity
- The steps to take right away to boost your PR
Ways to Contact Don Beehler:
- Email: don@abcdcommunications.com
- Website: www.donbeehler.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways.
AMI works with agency owners by:
- Leading agency owner peer groups
- Offering workshops for owners and their leadership teams
- Offering AE bootcamps
- Conducting individual agency owner coaching
- Doing on-site consulting
- Offering online courses in agency new business and account service
Because he works with a lot of agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
What you’ll learn about in this episode:
- The employee shortage: why it’s happening right now
- What agency employees want most (and how to use this to attract and retain them)
- Things that will cause employees to leave
- The best benefits you can offer to attract and retain employees
- How you can compete with the corporate world for employees
- Why you need to be actively looking for employees, even if you don’t need them right now
Ways to contact Drew McLellan:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!