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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Build a Better Agency Podcast
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Now displaying: November, 2015
Nov 25, 2015

Mitch Matthews is a keynote speaker, a success coach, and a bestselling author. He has an amazing podcast titled Dream, Think, Do. Mitch works with leaders from companies such as NASA, Disney, Booking.com, and more. He is passionate about coaching entrepreneurs and leaders to dream bigger, think better, and do more of the stuff they love.

What you’ll learn about in this episode:

  • Why mentoring your employees is so important
  • Mentorship 2.0: how to structure your mentor/mentee relationships to draw out the best results
  • The dangers of “getting a PhD in mentoring”
  • Mentoring with the CEO vs. CFO model
  • How to equip employees to make decisions
  • The fundamental differences between how we were brought up and how millennials were brought up and how to deal with these differences
  • How to mentor someone who is skilled in areas that you aren’t
  • Mitch’s “Mentor Manager Cheat Sheet”

Book Recommendations:

Ways to Contact Mitch:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Nov 18, 2015

Sharon Toerek is an intellectual and property law attorney. Her national firm, Toerek Law, works with clients all over the country, devoting time to helping creative professionals protect, enforce and monetize their creative assets. Sharon consults with clients on legal issues surrounding copywriting, content protection, licensing of creative content, trademark and brand protection, and more.

She is the former President of the American Ad Federation (AAF) Cleveland and serves on the American Association of Advertising Agencies (4As) Legal Consultant panel.

What you’ll learn about in this episode:

  • The most common legal concerns agencies have
  • The big misperceptions that get agencies into hot water
  • How and why you need to structure agreements with freelancers and clients
  • The Legal and Creative Agency Protection System
  • The big legal issues that are holding agencies back
  • Employees and social media: the policies you need to put in place with your employees to protect your agency
  • Some things you can do at low to no cost to protect your agency legally

Resources Sharon provides:

  • Developed as a result of FAQ’s Sharon was receiving, Agency Legal Protection is a legal toolkit for marketing agencies.

Ways to contact Sharon:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Nov 11, 2015

Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with a lot of agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

What you’ll learn about in this episode:

  • How to know if you are spending too much time on client work
  • Why your agency’s growth suffers when you spend your time on client work
  • The specific areas where you should actually be spending your time

Ways to contact Drew:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Nov 4, 2015

Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. His agency blends education in very transparent ways for clients.

What you’ll learn about in this episode:

  • How Stephen’s agency blends education into what they do for their clients
  • How you can charge a premium fee while building trust and proving expertise
  • What needs to be changed to fix the money draining mistakes that are sucking money out of your business
  • Predictive ROI’s scorecard
  • The modern agency ecosphere
  • Data vs. traditional creative: how do you blend them?
  • Why Predictive ROI had to completely rewrite their client contract agreement
  • How their money-back guarantee has helped them retain clients longer
  • Strategies to use to assert your intelligence to clients and earn them money
  • How to combat the fear of criticism

Ways to contact Stephen:

Books:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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