When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." Mitch Joel is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title, Media Hacker). He has been named one of the top 100 online marketers in the world and was awarded the highly prestigious Canada's Top 40 Under 40.
What you’ll learn about in this episode:
- Mirum’s unique structure
- Generalists vs specialists: the philosophical and financial reasons agencies should specialize instead of generalizing
- How to figure out if a client is a good fit for your agency
- Mad Men vs Math Men: how to blend creative and data
- Why it’s more important than ever to stay hungry and keep learning everything you can
- Do your homework: how to balance learning time with time spent on client work
- “Algorhythm”: Mitch’s upcoming book
- Tools Mitch uses for consistent learning
Ways to Contact Mitch Joel:
- Website: mitchjoel.com
- Agency website: www.mirumagency.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Jody Sutter started her career in sales and ended up working in agencies leading the new business teams. Today she runs The Sutter Company, a business development consultancy. She spends a lot of time working with agencies to take a more proactive approach to growing their business with a special emphasis on how they communicate and tell their unique story.
What you’ll learn about in this episode:
- Why strong writing is more important than ever in our digital age
- The major mistakes that agencies make when presenting themselves in writing
- How to avoid making the big mistakes agencies make when responding to RFPs
- Why editing is so important for improving your team’s writing, how to get good at it, and what you should keep in mind if you are outsourcing the editing
- How agencies can differentiate themselves through storytelling
- The Pixar pitch
- The “5 things that you can do to make your writing better right away” checklist
- What you need to do to assess whether or not your writing needs improvement
Ways to Contact Jody Sutter:
- Website: www.thesuttercompany.com
- Email: jody@thesuttercompany.com
- Twitter: @jodysutter
Resources:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Nick Westergaard is a strategist, speaker, author, and educator. He is the chief brand strategist at Brand Driven Digital, where he helps organizations build better brands online. He teaches at the University of Iowa in the Tippie College of Business, is a regular columnist on The Cedar Rapids Gazette, and is also the host of the popular podcast, “On Brand.”
What you’ll learn about in this episode:
- How Nick took his traditional agency and transitioned it to becoming a digital powerhouse
- The differences and similarities between traditional and digital marketing and why they really aren’t all that different
- Social Brand Forum: Brand Driven Digital’s yearly live event
- The business strategy behind having a live event
- Why you should get out and attend events
- The importance of prioritizing your agency as a client
- Why experimentation is so important for your agency’s success
Ways to Contact Nick Westergaard:
- Website: www.branddrivendigital.com
- Twitter: @NickWestergaard
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Lee McKnight Jr. is the Director of Business Development for RSW/US in Cincinnati, Ohio. They are a new business development firm that works solely with agencies and marketing services firms. After graduating law school, he ran away as fast possible from that profession and worked for an internet healthcare start-up until the bubble burst and his magical stock options disappeared in the late 90s.
Fast forward through some interesting marketing and sales positions to RSW/US where Lee has spent the last 8 years working with agencies of all types to help drive their new business efforts. A big fan of history, comics and horror novels, he’s currently in a few bands in Louisville and Cincinnati and likes to pretend that chicks dig married, 44-year-old guys with kids that play in cover bands.
What you’ll learn about in this episode:
- How to prevent your agency from making the major mistakes that agencies make all the time
- Why agencies need to specialize instead of generalize
- New business: how to develop a better, simpler process
- How to use a delicately balanced process that uses all different kinds of marketing
- Why patience is so key in closing on new business
- The importance of having one person who is the leader on a project
- Why there needs to be a balance between showcasing the figurehead and the agency
- The tools you’re going to need to put into practice the objectives discussed in this episode
Ways to Contact Lee McKnight Jr.:
- Website: www.rswus.com
- Email: lee@rswus.com
- Twitter: @LeeMcKnightJr
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!