Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of “Manipurated,” an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer’s Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC Software, Telogis and Pella Windows and Doors. He’s been seen in the New York Times, USA Today and on Fox News, CBS Radio and many other news outlets.
What you’ll learn about in this episode:
- Why online reputation work is such a great opportunity for agencies
- How Daniel got into online reputation work and how came to write “Manipurated”
- What makes this kind of work more profitable for agencies than SEO work
- Tools that are great for this kind of work
- Why every person inside an agency needs to be good at this -- and why Daniel advises against having a dedicated team that does only this kind of work
- How agencies can price this kind of work out
- What agencies can do to get B2B clients that aren’t as concerned about reviews as B2C businesses like restaurants to understand the importance of this kind of work
- Why agencies need to be aware of their own reviews (typically from employees)
- What agencies that have bad reviews can do to improve that
- Why negative reviews on social media are more urgent and need to be acted on quickly
- How agencies can structure this out in terms of packages to offer clients
- The Snapchat-like video reviews that are coming soon
- What agencies can do right now to start doing this kind of work
- Some resources to help with this
Ways to Contact Daniel Lemin:
- Website: www.manipurated.com
- Twitter: @daniellemin
- Email: daniel@manipurated.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.
AMI works with agency owners by:
- Leading agency owner peer groups
- Offering workshops for owners and their leadership teams
- Offering AE bootcamps
- Conducting individual agency owner coaching
- Doing on-site consulting
- Offering online courses in agency new business and account service
Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
What you’ll learn about in this episode:
- Why the speed of change is the new normal and why you have to embrace that
- How what agencies sell has changed from the Mad Men days to today
- Why you need to tie marketing, sales, and customer service together to be a great agency in 2016
- Why data analysis is more important than it ever has been
- Leads, sales, and retention: why you need to focus on these at a much higher level if you want to keep charging a premium price
- The importance of making real time decisions and adapting based on data
- Why we need to work with clients who may be resistant to experimentation
- How to assess if your agency is up to par on these ideas, and what to do about it if the answer is no
Ways to contact Drew McLellan:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Andrew Dymski is a co-founder of DoInbound, a process and project management platform for inbound marketing agencies and GuavaBox, an inbound marketing agency. He is a lacrosse coach on the side and loves doing almost anything outside. He is also the co-host of Inbound Agency Journey, a weekly podcast for agency pros.
What you’ll learn about in this episode:
- How Andrew and his business partner Gray MacKenzie started their agency while they were still in college and the transformation that GuavaBox has overwent since then
- How Michael Gerber’s “The E Myth” transformed how Andrew’s agency was ran
- Using blogging as a method for separating yourself
- Why clients will leave if communication is poor -- even when you’re doing great work
- DoInbound: a tool for creating templates that power the delivery of services just for inbound marketing agencies
- How creating DoInbound has helped the way Andrew works with his clients
- Why you need to figure out your vision and share that with your core team
- Listing and pruning your agency’s list of deliverables
- How to create processes with your employees and get them to actually follow the processes created
- How many processes are too many processes?
- Why you need multiple iterations of processes
- What meetings about processes with your employees should look like
- What you can do right now to put some of the ideas from this episode in place without freaking out your team
Ways to Contact Andrew Dymski:
- Podcast: www.doinbound.com/podcast
- Twitter: @AndrewJDymski
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges.
Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies.
Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand.
Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.
He lives on Long Island with his wife, tween daughter, baby boy, and the world’s most disobedient cat.
What you’ll learn about in this episode:
- What has changed since the beginning days of when agencies began to do social
- Why content needs to expand past “content marketing” and must be infused into every single interaction inside and outside your organization
- How to help clients understand the value of content
- The importance of analytics and content metrics that Greg uses with clients
- Why Greg and his wife decided to go it on their own instead of taking positions inside other agencies
- How Greg differentiates his agency from other agencies
- How Greg has been able to recognize trends that matter and ignore the ones that fade
- Tips and tricks for getting everything done that you want as an agency owner
- The shift from pipeline business to platform businesses
- Why it’s so important for agency leaders to stay on top of trends
- Why small agencies are often the best at adapting to change
- The rules that agency owners should never break
Ways to Contact Greg Verdino:
- Twitter: @gregverdino
- LinkedIn: www.linkedin.com/in/gregverdino
- Facebook: www.facebook.com/gregverdino
- Personal website: www.gregverdino.com
- Agency website: www.verdino.co
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Henry Corona graduated from Grinnell College in Iowa, moved to Los Angeles, and earned an MA in Economics from UCLA. He worked as an Economist for the Rand Corporation, and while at Rand, Henry earned an MBA in Finance & Marketing from USC. Upon graduating, he joined the M&A department of a conglomerate.
He went to work for Lucasfilm Ltd. in various financial management positions during the first Star Wars and Raiders of the Lost Ark film series. His experience included cash and investment management, comptroller for profit sharing, merchandising, publishing and music. Following Lucasfilm, Henry worked in various film and entertainment companies including 20th Century Fox and New Line Cinema.
He went into the Advertising business by working for Dave Martin, founder of the Martin Agency, and has worked in financial and transactional management in marketing, advertising, communications technology ever since. His experience in marketing communications has included mergers & acquisitions, business valuation, and serving as CFO for ad agencies, tech start-ups, film and video production companies, and other communication technology businesses.
What you’ll learn about in this episode:
- Henry’s transition from the film business to the advertising business
- Mistakes agency owners make that hinder their ability to sell their agencies
- Where agencies need to be investing
- Why tracking hours is critically important
- What to do about employees that cost your agency money
- Why your agency should have a profit sharing system
- AGI numbers you need to know
- What diminishes the value of an agency
- Charging brain surgeon prices vs. charging nurse prices
- Training clients so they don’t feel like they’re getting the “B Team”
- What agency owners can do right now to improve on the ideas from this episode
Ways to Contact Henry Corona:
- Phone: (305)748-0888
- Email: henry@financesur.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]