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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Now displaying: Page 1
Nov 13, 2023

We’ve all lowballed ourselves when going into negotiations. Whether it was for a raise, a proposal to a new client, a request to be a keynote speaker or a promotion, we’ve probably left opportunity on the table without even realizing it.

The good news is that it’s extremely common, so you’re not alone. But the bad news is that you could probably be getting so much more than you realize, but you’re not asking in the right way.

 

This week, Dia Bondi teaches us how to ask like an auctioneer in negotiations. At auctions, you’re not looking for an immediate yes. You’re searching until you ultimately find that no, and that’s where the fun really begins.

You never know what you can get until you ask, but if you never receive that initial “no” and start the negotiation process, you’ll never know where the ceiling of potential is for your ask. So, in this episode, Dia encourages us to step out of our comfort zones and challenge ourselves to maximize our potential to further ourselves and our careers by learning to ask like an auctioneer.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

negotiations

What You Will Learn in This Episode:

  • What it means to ask like an auctioneer
  • Finding your ZOFO
  • Why you should always look for a no to maximize the potential of your proposals
  • The 4 different types of asks you can make
  • What to do when you’re met with a no
  • The Boomerang Effect that can turn a no into a yes later on
  • The 6-step framework that will build your confidence in negotiations
  • Letting go of asking for what you think you deserve
  • What to do when the “no” is a hard no
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