As agency owners, we’re often dedicated to the niche we’ve carved out for ourselves and can get very comfortable serving our clients within those parameters. It’s easy to become highly committed, and stubbornly so, to that one niche. When it stops working for us the way we want it to, deciding to pivot can be difficult.
Today, the CEO of PredictiveROI, Stephen Woessner, came on the podcast to share his experience with this exact situation. His agency had been working in a niche for many years as a podcast shop that helped clients produce content. After some time, it started to become clear to the team that there was a better way they could be approaching business. Thus, a new agency niche was born, which began their great pivot to becoming the authority in teaching clients how to be the authority of their industries.
Stephen shares with us what led to the decision to pivot, the decisions he and his team made during the shifting process, and how they re-established their cornerstone content to align with their new niche.
If you take nothing else away from this very transparent and open discussion today, you should at least know that you have permission to think differently about how you want to position your agency to potential clients and that it’s okay for your agency niche to not be permanent. Sometimes, to build better, you need to pivot.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.