Women own less than 1% of the ad agencies in North America. This gender gap is disappointing and staggering, but in this episode of Build a Better Agency, our guest expert Christy Hiler reminds us that bridging that gap is far from impossible.
During our conversation, Christy helps us unravel this alarming statistic by exploring the barriers that may be keeping the women we lead and work with from pursuing ownership roles or viewing ownership, not just leadership, as an end goal in the first place. In addition to discussing the things that may be holding women back, Christy and I also discuss the progress from encouraging, elevating, and celebrating women-owned agencies, and what we can do as agency owners to help empower more women within our networks to pursue ownership roles.
This topic is near and dear to me as both an agency owner and someone who has the privilege of working alongside the women-led agencies represented in AMI. My hope is that you will not only enjoy this conversation with Christy, but that you will link arms with her and leaders like her so that we can all work together to tackle problems like this in our industry.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- What the “Own It” initiative is, and what inspired Christy to launch it
- Why women own less than 1% of all ad agencies in North America
- The barriers that may be preventing women in the industry from becoming agency owners
- Why inviting and empowering women in these spaces is a benefit for everyone
- How women-led agencies are doing things differently — and why that’s so great
- What current agency owners can do to mentor, encourage, and empower the women they work with to seek ownership opportunities
- How you can help Christy identify, support, and celebrate women-led agencies in the industry