As agency owners, we’re always looking for ways to get great customers that increase our profitability while decreasing the length of the typical sales cycle. That’s the dream, right?
This week, I have Tom Schwab on to talk about one of the best ways to make that dream a reality — being a great guest on other people’s podcasts. As a great guest himself, Tom has a gold mine of valuable information to share with us about getting featured as a guest on podcasts, the ROI that it brings to your agency, and how to track the results you’re getting from being a podcast guest.
Great conversations lead to great customers, and Tom will teach us exactly how to turn all that talking into gold. Don’t miss out on this information-packed episode so you can start your year right by setting the stage for increased profitability in 2023.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- Why you don’t need to host your own podcast to get your name out there
- How to use podcast guesting as a way to achieve your goals
- Why podfade is such a common occurrence
- How to identify which podcasts need your voice as a guest
- Leveraging a podcast to attract great clients, not more leads in the sales funnel
- How to be a great podcast guest and get the host to sell you to the audience
- Pre- and post-interview podcast guest best practices
- The importance of having a tracking mechanism for performance and conversion rates
As agency owners, we’re always looking for ways to get great customers that increase our profitability while decreasing the length of the typical sales cycle. That’s the dream, right?
This week, I have Tom Schwab on to talk about one of the best ways to make that dream a reality — being a great guest on other people’s podcasts. As a great guest himself, Tom has a gold mine of valuable information to share with us about getting featured as a guest on podcasts, the ROI that it brings to your agency, and how to track the results you’re getting from being a podcast guest.
Great conversations lead to great customers, and Tom will teach us exactly how to turn all that talking into gold. Don’t miss out on this information-packed episode so you can start your year right by setting the stage for increased profitability in 2023.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- Why you don’t need to host your own podcast to get your name out there
- How to use podcast guesting as a way to achieve your goals
- Why podfade is such a common occurrence
- How to identify which podcasts need your voice as a guest
- Leveraging a podcast to attract great clients, not more leads in the sales funnel
- How to be a great podcast guest and get the host to sell you to the audience
- Pre- and post-interview podcast guest best practices
- The importance of having a tracking mechanism for performance and conversion rates
Diversity in the workplace is the cornerstone of running a modern and successful agency. Without it, you’re not only selling your agency short, but you’re also passing up on an immense pool of talent and ideas that you won’t find by staying in a comfort zone.
This week, we have Dr. Ella Washington, a professor, organizational psychologist, and DEI expert, on the podcast to share the purpose, pitfalls, and progress behind effective and measurable DEI work. Whether your agency has fallen behind the times or you just need a fresh perspective, we all have work to do in this area.
So, take this episode with an open mind, actively listen to it, and use it as a guide for refocusing your DEI efforts in 2023.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- The metrics for tracking DEI work progress
- The three P’s of starting DEI work
- How hybrid work environments promote diversity in the workplace
- Inviting more diversity into your organization
- Why diverse backgrounds of all kinds matter at work
- Inclusive leadership
- Acknowledging and addressing microaggressions
- How to create a safe space as a leader and invite conversations about DEI