Episode 43: How to Create a Modern Content Driven Agency, with Paul Roetzer.

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first Agency Partner. He is author of “The Marketing Performance Blueprint” (Wiley, 2014) and “The Marketing Agency Blueprint” (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy.  

What you’ll learn about in this episode:

• Why Paul started PR 20/20
• Standardizing pricing to prevent scope creep
• Paul’s point system for pricing
• How to create a content strategy that works today
• Top of the funnel content vs. bottom of the funnel content
• Using the point system for professional development
• Where to find the great content writers that you will need to hire
• How PR 20/20 decides if a client is a good fit
• The Marketing Score
• Automated Insights
• Steps agencies can take right now
• How to keep employees around and enthusiastic

Ways to Contact Paul Roetzer:

• Website: www.pr2020.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!