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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Build a Better Agency Podcast
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Now displaying: May, 2022
May 30, 2022

What happens to our agencies when something happens to us? No one likes to think about the day that they’re no longer around, and it’s no secret as to why. The conversation can feel more than a little uncomfortable. But as agency owners, it’s one that’s far too important for us to avoid or ignore. If we want to ensure that our businesses —and more importantly —our people will be taken care of should the unexpected happen, then we need to make sure that we have a plan in place that allows our agencies to keep living on even after we’re gone.

On this episode of Build a Better Agency, I sit down with attorney Andrea Shoup to start the conversation and hopefully, to help you all do the same. Andrea holds a depth of expertise in both estate planning and business law — making her the perfect person to help us wrap our heads around this tricky but critical subject.

During our conversation, Andrea offers up her invaluable insights into navigating different succession plan options, learning how, when, and with whom those plans need to be created and communicated, and what happens when we don’t have a contingency plan in place.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
legacy planning

What You Will Learn in This Episode:

  • How legacy planning can protect your business —and your people— should something happen to you
  • The key differences between a will and an estate plan
  • Everything that goes into a contingency plan — and how to get yours started
  • Who needs to be involved in your contingency planning, and how those plans should be communicated
  • How long it will take you to gather the information you’ll need for your plans
  • What happens when we DON’T have a contingency plan in place
  • When is the “right time” to start planning your agency’s succession?
May 23, 2022

Women own less than 1% of the ad agencies in North America. This gender gap is disappointing and staggering, but in this episode of Build a Better Agency, our guest expert Christy Hiler reminds us that bridging that gap is far from impossible.

During our conversation, Christy helps us unravel this alarming statistic by exploring the barriers that may be keeping the women we lead and work with from pursuing ownership roles or viewing ownership, not just leadership, as an end goal in the first place. In addition to discussing the things that may be holding women back, Christy and I also discuss the progress from encouraging, elevating, and celebrating women-owned agencies, and what we can do as agency owners to help empower more women within our networks to pursue ownership roles.

This topic is near and dear to me as both an agency owner and someone who has the privilege of working alongside the women-led agencies represented in AMI. My hope is that you will not only enjoy this conversation with Christy, but that you will link arms with her and leaders like her so that we can all work together to tackle problems like this in our industry.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Owners

What You Will Learn in This Episode:

  • What the “Own It” initiative is, and what inspired Christy to launch it
  • Why women own less than 1% of all ad agencies in North America
  • The barriers that may be preventing women in the industry from becoming agency owners
  • Why inviting and empowering women in these spaces is a benefit for everyone
  • How women-led agencies are doing things differently — and why that’s so great
  • What current agency owners can do to mentor, encourage, and empower the women they work with to seek ownership opportunities
  • How you can help Christy identify, support, and celebrate women-led agencies in the industry
May 16, 2022

Summertime is just around the corner, which means now is the perfect time of year for agency owners like us to take stock of where we’re at now and where we want to be sitting by the end of the year. How can we get a clear picture of how 2022 is stacking up against 2021? By taking a close look at the trends that have, and will continue, to affect our industry as a whole.

 

On this week’s solocast episode of Build a Better Agency, we’re taking a look at the marketing trends that have shaped the first part of the year so we can mitigate the bad, take advantage of the good, and come into the second half of 2022 stronger than ever. As the title suggests, this discussion is being split into two parts — so be sure to keep an eye out for Part 2 during our next solocast!

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

marketing trends

What You Will Learn in This Episode:

  • Which marketing trends are in Drew’s crosshairs — and why
  • How 2022 stacks up against 2021 so far
  • Why so many agencies are feeling the pinch more this year than last
  • The metrics agency owners aren’t paying enough attention to
  • How those metrics can help you add 5% profit to your bottom line this year
  • Business development opportunities that you don’t want to miss out on — and how to make sure you don’t
  • How client expectations have changed in the past few years
May 9, 2022

As agency owners, the work environments we create are a direct reflection of our leadership styles. In a trust-led environment, our people should feel safe to speak up, take risks, and take ownership of the work they produce. Trust is the cornerstone for strong communication, creativity, and the innovation that fuels our business. So, what happens when trust isn’t part of the equation?

Our guest for this episode of Build a Better Agency, Sue Dyer, is an expert on all things leadership. She wrote the book on trusted leadership (literally) and has seen firsthand how teams and even entire agencies tend to fall apart when the people at the helm aren’t leading with trust.

During our conversation, Sue and I unpack what it means to be a trusted leader, how agency owners can determine their leadership style, and what it takes to build successful organizations based on trust.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Leaders

What You Will Learn in This Episode:

  • What it means to be a trusted agency leader
  • Why trust is the cornerstone of success for any business
  • How to create a high-trust environment at your agency
  • Ways to help new team members adapt to a trusted environment
  • Why “fear-led” environments have wiped out so many businesses
  • How to determine whether or not you are a trusted leader
  • What to do in order to start becoming a trusted leader
May 2, 2022

Whether we realize it or not, artificial intelligence (AI) has already impacted countless aspects of our everyday lives. And as the technology we rely on continues to adapt and change, those changes will inevitably shape the future of our businesses, our industry, and our society. As agency owners, it’s our job to stay ahead of those changes — even if the thought of an AI-driven agency is, understandably, a little intimidating.

Our guest on this episode of Build a Better Agency, Paul Roetzer, is not only an expert on all things AI, but he’s also someone who is dedicated to helping agency owners and other industry professionals. Paul teaches those agency owners and industry professionals how to pilot and scale AI technology so they can use it to drive efficiency, growth, and creativity for their business.

During our enlightening conversation, Paul demystifies the fascinating realities of artificial intelligence by walking us through what it really is, how AI agency tools can help make us better at our jobs, and why shaping the future of marketing starts with understanding how to use AI platforms, programs, and services responsibly.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

leveraging artificial intelligence

What You Will Learn in This Episode:

  • How artificial intelligence will — and already is — shaping the future of agency tools
  • Why AI is NOT here to take your job
  • Where you’re already seeing AI in your everyday life, and where you WILL see it in marketing in the marketing world
  • What AI technology can do to help you make your agency smarter right now
  • Why Paul says that you don’t need to go shopping for AI tools — and what to do instead
  • How AI agency tools can be used to drive efficiency and growth for your business
  • What Paul believes a “Next Gen” agency looks like — and how to become one
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