Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.
AMI works with agency owners by:
Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
Simon Thompson is the founder of Content Kite, a content marketing company that helps digital marketing agencies increase their quality and number of leads through content marketing.
Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9 (Microsoft + Ch9), Daily Mail, and MTV. He’s worked on content projects for major global brands such as L’Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few.
Whilst he was in a good place in his publisher roles in Australia, the entrepreneurial bug eventually took hold, and he decided to go out on his own and start Content Kite. He now runs Content Kite full-time and hasn’t looked back.
What you will learn about a digital marketing agency in this episode:
Alex Berman is the founder and SVP of Operations of a marketing and lead generation firm Experiment27. Alex is responsible for generating over $2.5 million in B2B sales and over $50 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place.
Alex was also Chief Marketing Sumo at InspireBeats, a company valued at over $100 million, former Director of Marketing at three time INC 5000 company Dom & Tom. He is also a network video partner for Entrepreneur Magazine.
Craig Barnes consults with owners of small to midsize advertising agencies to improve their people, processes and profitably. It’s the sum of a lot of experiences across 30+ years of owning and operating an advertising agency.
He learned early on that operating an agency was both rewarding and challenging and benefitted from seeking the counsel of others to help guide a path to growing his three-location agency.
As a 15+ year member of an AMI owner network group, Craig has fully lived AMI’s mission “to help agency owners increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of owning the joint.”
While still involved with his agency, Craig now spends the majority of his time working with owners who seek AMI’s assistance to achieve their goals.
He has a passion for a hands-on, roll-up-your-sleeves approach to analyzing issues and developing actionable solutions.
An amateur chef, Craig enjoys cooking for family and friends and has a not so secret desire to spend part of the year in Italy. He’ll also gladly share recipes with you.