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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Build a Better Agency Podcast
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Now displaying: August, 2020
Aug 31, 2020

Agency growth isn’t easy and it isn’t a given. It’s not because agency owners don’t want to build their agency to be sustainable, scalable, or sellable down the road. It’s because they consciously or unconsciously avoid putting systems and processes into place. Instead of having a “your agency name here” way, every one of your team members has their own way of serving clients and getting the work done. When you’re five people, that’s tolerable. But once you get past ten employees or so, that breaks and you are stuck. Want to get unstuck?

As long you allow everyone to work in their own way and there’s no standardization, there’s a ceiling for how much growth and scale you can achieve. Systemizing your team’s workflow and putting new processes in place can get your agency unstuck.

David Jenyns believes deeply in the relationship between systemization and agency growth. After rolling out new systems and processes within his own agency and witnessing the powerful results, he organized the experiences into a new book called Systemology. In this episode of Build a Better Agency, David shares some of the key lessons and techniques from his book so we can apply them in our own agencies and achieve unprecedented growth.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Growth | Putting systems and processes into your agency

What You Will Learn in This Episode:

  • How agency growth is hindered by a lack of systems and processes
  • How David mastered the application of systems and processes in his own shop
  • What David believes are the mandatory systems and processes for all agencies
  • How to use David’s “Critical Client Flow” system
  • Why your systems and processes cannot be dependent on the agency owner
  • How to get your team members to embrace and appreciate new systems and processes
  • What characteristics and personality traits we should be looking for as we look for our system or process champion
  • The outcome and benefits we can expect to see from implementing new systems and processes within our agency
Aug 24, 2020

There’s no doubt that covid is going to leave its mark. For most of us, it’s the most disruptive event of our lifetime. The question is – what are those lasting marks? In this solocast, I’m going to walk you the changes that I think are inevitable. Some of them are short term and others will be around for many years. The good news is – it’s not all bad news!

We’re going to look at changes that will impact your staffing, your pocketbook, the work you do, what clients are demanding, and how your work will be measured.

While we’re not completely out from under covid’s crunch, I am already seeing agencies pivoting into these changes and reaping significant rewards for being out in front of the evolution. I want to make sure you’re able to react quickly and fend off the risks and capitalize on the new opportunities.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

Agency Owners | Your agency in the post-COVID world

What You Will Learn in This Episode:

  • What we can expect to see in the short and long-term as we sail out of the COVID storm
  • How agency owners should navigate the post-COVID landscape
  • What agency owners can do to address the changes that will impact their cash flow
  • How agency teams can and should change in the post covid world
  • Why the work week as we know it will never look the same
  • How the pandemic’s effect on mental health is going to impact your agency
  • How to deal with skittish clients during the recovery period
  • Why COVID is a huge kick in the butt to get out there and sell
Aug 17, 2020

We all have experienced the membership economy. Disney+, Dollar Shave Club, and a wide variety of meal prep kits delivered to your door. But, does it work in the B2B or service delivery worlds? When we talk about the membership economy, we are talking about something much deeper than the transactional value of memberships and subscriptions we pay for each month. It’s about how we are treated and cared for by the businesses whose programs we join. As we think about how to strategically guide our clients – this is a concept we need to understand.

Robbie Baxter is an author and one of the foremost experts on the membership economy. She has written two books including The Forever Transaction and her earlier book, The Membership Economy. In this episode of Build a Better Agency, Robbie explains how the membership mentality benefits a business and its clients, and she walks us through some of the challenges as well.

Is it a viable option for your agency or some of your clients? I think the answer might just surprise you!

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Membership Economy | Looping your agency into the membership economy

What You Will Learn in This Episode:

  • The framework of Robbie’s books and teachings
  • How the membership economy has changed the way we look at our business model
  • Why the subscription religion is taking over all industries
  • How the membership model translates in the B2B space
  • Why membership is still a viable option if you are an artisanal bakery
  • How to get your clients on board with a membership model if it makes sense for them
  • The common obstacles we may run into while trying to roll out a subscription service within a client’s organization
Aug 10, 2020

Prior to the economic downturn in ‘07-’08, I worked with a lot of agency owners who were very adamant that they would never outsource any of their services. Then the recession hit. Agencies were forced to trim their payroll and job-out projects to 1099s and other partners. Today, 99% of the agencies I work with have a hybrid business model that incorporates some type of outsourcing. When done well, this is actually a benefit to your clients so the question becomes how can you make this work in your agency? Brian Gerstner joins us in this episode of Build a Better Agency to explain how we can build and maintain strong partnerships that work well for all concerned.

Brian Gerstner has over twenty years of experience working with agency owners across the globe. He currently serves as the Creative Services Director for Huebner Marketing and the presenting sponsor of this podcast, White Label IQ. Brian offers a unique perspective on working with freelancers and outsourced service providers because he understands the nuances that influence these working relationships as both an agency creative director and the guy who heads up an outsourced resource.

Like most relationships, making it a rewarding experience for everyone takes work, commitment, and consistent communication. Listen to Brian’s tips and learn how to incorporate outsourced labor into your business model in a way that serves everyone well.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Owners | Smart outsourcing for agencies

What You Will Learn in This Episode:

  • How agency owners can be a good partner to their outsourced partners and vice versa
  • How to pick the right outsource partner for your agency’s needs
  • What outsource partners should bring to the table to improve the workflow
  • How to manage communication with your partners under a compressed timeline
  • How White Lable IQ demonstrates technical expertise to people who aren’t technical
  • How to know when it’s time to pull the plug on a partnership
  • How to set clear expectations with your outsource partners
  • Why outsourcing is a great way to try before you buy
  • How to disclose your outsource partners to your clients
Aug 3, 2020

This may be the most unorthodox episode of Build A Better Agency to date. When I met Amira Alverez, who helps agency owners and leaders really harness the power of the subconscious mind, I was intrigued and invited her to be a guest. But then she asked if she could turn the tables on me and do a coaching session with me – live – and we’d let all of you eavesdrop in on the session.

I’ll admit, I was anxious about it. I didn’t want the episode to be about me. But Amira flipped the script and takes us all through a live-action case study using her methodology, with yours truly as the subject. She stops and coaches along the way and in the end, it’s a brilliant look at how we are all the biggest detriment to the success we’re capable of achieving as agency owners.

Amira Alvarez is the founder and CEO of The Unstoppable Woman, a global coaching company helping entrepreneurs, empire builders, athletes, creatives, agency owners, and rising stars in all fields achieve their dreams and goals in record time. Before Amira got clear on her goals, she was making $135k, but only a short while later, she started producing a seven-figure income that she’s been able to sustain to this day.

Amira helps agency owners figure out what they want, and what’s in the way. I encourage you to join in on this unique journey because you might have a breakthrough as well. Follow along and work through Amira’s process with us—it may provide you with clarity in areas you have struggled with for years.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

  • Amira’s entrepreneurial journey
  • A live-action case study using practices from Amira’s success methodology
  • How we as agency owners can own the truth about what we really want
  • How to get clear on your big, audacious goal and make a plan to execute it
  • Why a timeline is such a huge factor in your ability to achieve your goal
  • How to understand your subconscious mind and self-image
  • Tactical strategies and mindset shifts you can use to get out of your own way
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