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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Build a Better Agency Podcast
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Now displaying: December, 2016
Dec 26, 2016

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.

Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.

Andy was named to Forbes Top 10 Online Marketing Experts to Watch in 2015 and Entrepreneur Magazine Top 50 Marketing Influencer in 2016, and is a mentor at 1871, the #1 incubator in the US.

He is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”  

What you’ll learn about in this episode:

  • Why Andy started his web design company and how it’s evolved since then
  • Doing important tasks before urgent tasks
  • Why you need to write your content marketing mission statement
  • Why delegating is so crucial (and why Andy hired a boss for himself)
  • Why you don’t need to publish every week
  • Why you should publish answers to questions you get frequently instead of constantly writing emails with similar content
  • Measuring the performance of content
  • How to construct your content so that it will perform
  • “Content Chemistry”: Andy’s book about how to repurpose content
  • Building your website with what people are searching for in mind
  • Winning the SEO battle and turning visitors into leads
  • Steps agencies can take right now to improve their content to convert more leads

Ways to Contact Andy Crestodina:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Dec 19, 2016

A leader of such national accounts as Home Shopping Network, The Disney Channel, CitiFinancial, and Papa John’s Pizza as the founder and sole principal of $110 million Atlanta-based Fricks/Firestone agency, John Fricks is focused on the same kind of growth at AntonWest. In the seven year transition from Fricks/Firestone in Atlanta to AntonWest in Jacksonville, he consulted with CEOs of major corporations and agency owners all over the country.

John Fricks believes the key to problem solving is listening to clients describe their challenges so the agency can creatively advance a solution through its full arsenal of resources digital, broadcast, print, and public relations. He will tell you that the proximity to navigable water was not part of the lure to Jacksonville, but you are sure to find him relaxing by a dock when not behind his desk.  

What you’ll learn about in this episode:

  • How John managed to get huge accounts at his small agency (Fricks/Firestone)
  • How to appeal to a CEO’s insecurities
  • What John does at his new agency AntonWest
  • Why agencies need to get involved in all areas of their client’s business, not just the advertising
  • Staying up to date on new technology and ideas
  • Having great relationships with vendors that make them feel part of the business
  • How to recruit and retain top talent
  • What a culture must have to be truly collaborative
  • How to position your agency in the marketplace
  • How account people can gain the trust of their creatives
  • Why it’s important to allow your employees to fail (when trying)
  • What agency CEOs need to be focusing on today

Ways to Contact John Fricks:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Dec 12, 2016

Joe Calloway has been speaking to business audiences for about 30 years. He’s written seven books, including the just released “Keep It Simple.” He has served as the first Executive In Residence for Belmont University's Center For Entrepreneurship, and he invests in and advises start-up companies, including Gilson Boards, a snowboard manufacturing company. Joe is an active investor in a real estate development group with current projects in Louisville, Nashville, and Chattanooga. He lives in Nashville with his wife, Annette, and our daughters, Jessica, and Cate.  

What you’ll learn about in this episode:

  • Why Joe wrote “Keep It Simple” and how it’s different from his other books
  • What all effective leaders have in common
  • What your vision/mission statement should sound like
  • Why you need to follow Warren Buffett's advice and say no to almost everything
  • The Gold Standard: doing what you say you will do, the way you said you will do it, when you said you would do it
  • Why you have to set the example inside your business
  • Why you can’t get stuck doing what used to work
  • Being better tomorrow than you are today
  • Why you need to be so good at the basics that you are cutting edge
  • Why you need to work on the relationships with everyone you work with
  • Being your authentic self and believing in yourself
  • Why -- whatever happens -- that’s normal
  • Improving upon your strengths
  • Why your success is dictated by your culture
  • Why you need to get clear on the three things you need to get right

Ways to Contact Joe Calloway:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Dec 5, 2016

Part "idea whisperer," part message strategist, and part presentation coach, Tamsen Webster helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the Executive Producer of TEDxCambridge, one of the oldest and largest locally organized TED talk events in the world. She is also Executive Communications Coach with Oratium, a messaging consultancy. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She’s also a retired Weight Watchers leader and an accidental marathoner.  

What you’ll learn about in this episode:

  • Why speaking is the best tool for convincing someone that your agency is the best agency for them
  • Why you need to make your speeches about your audience and not about you
  • Mistakes that agencies make in pitches all the time
  • How to structure your new business presentations so that you win the business
  • Why you want people to remember the one big idea of your presentation -- not specific tactics
  • How to develop a thought leadership presentation
  • Why niched presentations are a lot more effective than broad ones
  • “Why,” “what now,” and “how” talks: what’s different about these kind of presentations
  • How to structure a talk when you are given a general topic that you have to speak on
  • Why you should stop before the sell when you’re presenting to gain awareness for your business
  • Why creating an event is a great way to get good at speaking
  • How to find other speaking engagements
  • Why you need to grab testimonials from speaking engagements and video of your speeches
  • How to unravel a failed speech to make sure it works in the future

Ways to Contact Tamsen Webster:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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