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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Build a Better Agency Podcast
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Now displaying: February, 2017
Feb 27, 2017

Judy Robinett has led both public and private companies as CEO and served in management positions at Fortune 500 companies. She is on the advisory boards of Illuminate VC, Pereg VC, and Springboard Enterprises. Judy previously served as a managing director of Golden Seeds Angel Network and as a member of the faculty of Goldman Sachs’ 10,000 Small Business Program. Judy’s book, “How to Be a Power Connector: the 5+50+150 Rule,” was named the #1 business book of 2014 by Inc. She has been profiled in Entrepreneur, Vogue, Fast Company, Forbes, CBS, Huffington Post, and Bloomberg Businessweek.  

What you’ll learn about in this episode:

  • Judy’s background
  • Why networking is crucial for biz-dev (and why referrals alone is not a biz-dev strategy)
  • The 5+50+150 Rule: why you need to target 50 people
  • Why there is no lack of money keeping you from getting funded
  • Positioning yourself to be invited to the right events (and which events you should target)
  • Judy’s strategies for being a good networker and how she interacts with strangers
  • How to deepen the relationships you already have
  • Why you need to kick fear to the curb and just talk to people
  • How to provide consistent value to your network so that you keep relationships fresh
  • Why you should reach out to people you feel like are above you
  • Judy’s Top Ten Power Connecting Tips

Ways to Contact Judy Robinett:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Feb 20, 2017

Susan Baier began her career as a brand manager for companies like Dial and Conoco-Philips. She also worked agency side and within client companies in their research departments, honing her skills as a research professional.

Recognizing that primary research was often too expensive for small to mid-sized agencies, she launched Audience Audit, where she conducts quantitative attitudinal audience segmented research. She helps her agency clients develop marketing strategy for their clients based on customer insights. They find it much easier to develop messaging, strategic plans, and business development plans with real data that helps them understand how customers who look (demographically) the same behave in very different ways and what motives those choices and behaviors.

Over the past few years, AMI and Audience Audit have partnered together for studies on how business owners find agencies, their attitudes towards working with agencies, and more.  

What you’ll learn about in this episode:

  • Our 2016 Agency Workforce Report
  • What made our 2016 research different from other research projects we’ve done in the past
  • How we crunched our data
  • The three types of agency employees that we found in our research: agency advocates, prosperity partners, and “millennial mindset” (and why the majority of millennials don’t fall in the “millennial mindset” group)
  • What your agency can do to have less “millennial mindset” employees than average
  • Why the opportunity to learn and grow is the most important thing to all employees (especially millennials)
  • How to give your employees ways to learn and grow that don’t break the bank
  • Why your employees have to be willing to come back from training and events ready to teach the rest of your agency
  • Why treating your employees fairly does not mean treating them equally
  • Why making agency advocates happy is easy (and how to cultivate them into the agency leaders of tomorrow)
  • Why you have to help prosperity partners develop their own brand
  • Why you should avoid using the word millennials

Ways to Contact Susan Baier:

Resources:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Feb 13, 2017

Ryan Ayres shows his clients what they can't see, says what no-one else will say, and helps them accomplish what they don't experience on their own. Through deep, bold, and customized coaching and consulting, he finds what they really want and helps them use their God given talents! His mission is to serve his clients so powerfully that they have life changing insights that change the trajectory of their life.  

What you’ll learn about in this episode:

  • How Ryan got himself out of the day-to-day and got his team to take things off his plate that he did not need to be doing
  • Why great employees will help you when you reach the point when you’re forced to sell what your business does instead of selling what you do
  • Why -- if you can’t get rid of 100% of what you’re doing -- that doesn’t mean you shouldn’t get rid of any of it
  • Why you need to make sure everyone understands and buys into your vision and why it benefits them
  • Ryan’s employee rating matrix
  • Why people very rarely stay or leave based on money (and why this means you don’t need to give as many raises as you think)
  • How to deal with employees who get jealous of what perks you give to other employees
  • How to have tough conversations with “C Players”
  • Why you should journal your time to make sure you’re spending your time where you need to be spending it

Ways to Contact Ryan Ayres:

Resources:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Feb 6, 2017

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”  

What you’ll learn about in this episode:

  • Why short term nonprofit projects don’t do much good for your agency or a nonprofit
  • Creating a contest for nonprofits where the winner will become your client for a year
  • How this contest and resulting year-long relationship will bring in a ton of PR
  • How this lengthy commitment with a single nonprofit allows you gracefully turn down other nonprofits that you don’t have time to work with
  • What to ask for in applications to find the right nonprofit to work with
  • How your relationship with a nonprofit can be a great business development opportunity
  • Why you need to get in front of the nonprofit’s board of directors
  • How this relationship will dramatically change the impact that the nonprofits you adopt can make
  • What your process for setting up this yearly project should look like
  • Why your team will love doing work with a nonprofit

Ways to contact Drew McLellan:

Resources:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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