Episode 47: How to Build Your Agency So You Can Sell It, with John Warrillow.

John Warrillow is the author of books “Built to Sell” and “The Automatic Customer” and founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, John lives in Toronto.  

What you’ll learn about in this episode:

• John’s book “Built to Sell”
• The very easy path for agencies to follow that make it extremely hard to sell
• What services look like that make an agency sellable
• Why you can’t confuse the doing with owning a business
• When is it time to say no to business?
• What to do after you sell your agency
• Things to avoid when exiting your agency
• Services agencies can offer on a subscription model
• Standardizing a process and giving that process or product a specific name
• Why you shouldn’t surround yourself with journeymen agency employees
• How to assess how sellable your agency is and what can be done to make your agency more sellable

Ways to Contact John Warrillow:

• Website: valuebuildersystem.com
• Website: www.builttosell.com
• Website: www.automaticcustomer.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!