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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Now displaying: Page 1
May 9, 2016

Ron Baker is the founder of VeraSage Institute, a leading think tank dedicated to educating professionals internationally, and a radio talk-show host called The Soul of Enterprise: Business in the Knowledge Economy. Ron is the author of seven best-selling books, including “The Firm of the Future,” “Pricing on Purpose,” and “The Soul of Enterprise: Dialogues on Business in the Knowledge Economy,” co-authored with Ed Kless.

What you’ll learn about in this episode:

  • Why Ron believes that the billable hour and the timesheet need to go
  • Value pricing: the differences between different pricing plans
  • Ways to add in additional value that isn’t more “stuff”
  • How to start a value conversation
  • The typical agency objections of value pricing and why they’re false
  • How to succeed at the transition to value pricing
  • Other kinds of mistakes agencies make when shifting towards value pricing
  • The major benefits for focusing on value and the customer
  • Action steps that agencies can take when deciding whether or not to utilize value pricing

Ways to Contact Ron Baker:

Ron's Books:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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