Branding has always been a cornerstone of my own agency. We've spent a ton of time and effort building brands for clients. We have, like all of you, created what we think of as a proprietary process around brand, and it's a topic that I have a great passion around.
Many of you are either too polite to ask or have point-blank asked me, "Drew, what is the deal with you at Disney." Brand is part of why I love them so much. One of the aspects of Disney that I really admire and connect to the most is that I think they're just about as good as it gets in terms of understanding their brand, building their brand, and evolving their brand over time.
One of the guys in the agency space who I think is really brilliant at branding is an Iowa based agency owner named Nick Westergaard. His new book, Brand Now: How to Stand Out in a Crowded, Distracted World, just came out and it is a brilliant blueprint for how to create a memorable, meaningful brand in today's chaotic time and space.
Nick and I talked about are how building a brand has changed in this digital crazy, crowded, distracted time, and what are some of the elements that we as agencies can really spotlight and offer as a huge value to our clients. How do we use brand as an agency offering to stay sticky with our clients rather than a one and done project?
Nick is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. In addition to his new book, Nick is also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.
Nick is a sought-after keynote speaker at conferences and corporate events throughout the world. He teaches at the University of Iowa where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also a mentor at the Iowa Startup Accelerator.
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