One of the most rewarding aspects of AMI is that we can give agency owners a sense of perspective. Owning and running an agency is lonely and isolated. You make decisions based on what you know and usually you only know your own reality. I love it when I can shine a light on how other agencies are doing something or a best practice or metric that gives owners confidence that you’re on track or even that you’re ahead of the curve.
Hubspot recently completed a survey of over 1,200 marketing agency decision makers and I was invited to comment on some of the findings. After reading the report, I knew the insights were something we needed to explore together on the podcast.
Tim Dearlove is the Growth Marketing Manager at Hubspot, which as you know is a market leading inbound marketing and sales suite of tools that is very agency centric and they invest a huge amount of time and effort to support agencies all over the globe. (Note: And the presenting sponsor of Build A Better Agency)
Some of the findings will touch on themes you live with every day – the fears and frustrations of any agency owner. There are some trends and practices we’ll call to your attention and some opportunities for you to take the lead over your competition.
We’ll also look at how you can stay ahead of your clients – and the importance of ongoing learning not just for you, but for the talent you hire as well.
It’s an episode full of big ideas and targeted actions you can take to make your agency better and your life a bit easier.
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!