Info

Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
RSS Feed Subscribe in Apple Podcasts
Build a Better Agency Podcast
2024
September
August
July
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


All Episodes
Archives
Now displaying: Page 1
Nov 6, 2017

Joe Pulizzi is the founder of Content Marketing Institute which is now a UBM company. It is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fifth book “Killing Marketing” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.  

What you’ll learn about in this episode:

  • The evolution of content marketing
  • Focusing on your core verticals to help clients out with some part of the process that they’re terrible at
  • How agencies can help clients build an audience of people that knows, likes, and trusts them and how that has a large impact over time
  • Why elevating someone to the status of an expert with content marketing is a long-term process
  • Focusing on clients that already value and have a budget for content marketing
  • How delivering value to prospects on a long-term basis will all you to do business with them without going through an RFP
  • How getting your audience to know, like, and trust you with content marketing will allow you to sell easily
  • Some of the many different ways to monetize your customer list
  • Changing the defined idea of marketing to match consumer behavior
  • Why you can’t be everything to everybody and need to focus on a niche
  • Why your sliver of opportunity to get started in on a niche is right now

Ways to contact Joe Pulizzi:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

0 Comments
Adding comments is not available at this time.