A.I. As agency owners and leaders, we understand what it is and what it does, but we haven’t quite figured out the best way to use it in our own agencies for ours or our clients’ benefit. Many still believe it’s something inaccessible or unaffordable. But, A.I. can transform our deliverables, change the ROI we deliver to clients, and make us even better at what we do. Today. At an affordable price.
My guest for this week’s episode is Neil Sahota, a professor at UC-Irvine in California. Neil is a specialist in artificial intelligence marketing. He was an IBM Master Inventor and is currently doing some astounding work as an A.I. Advisor for the United Nations. Neil authored the book, Own the A.I. Revolution, and is one of the foremost expert on emerging technologies as they relate to business strategy.
In this episode of Build a Better Agency, Neil joins us to share his journey and technical expertise. He explains what agency owners can do to harness the power of artificial intelligence marketing so we can use it in ours and our clients’ favor. He also walks us through some of the most progressive A.I. tools marketers are using to communicate with their audiences more effectively.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.