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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Build a Better Agency Podcast
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Archives
Now displaying: October, 2024
Oct 28, 2024

With more agency owners wanting to step out of the agency’s day-to-day operations to focus more on being the company’s visionary leader, there are many areas of the business that can sometimes go overlooked.

To remedy this, many agencies are embracing the COO role to help keep things running smoothly.

With the fast growth of this role comes many questions, which we will answer in today’s episode. Carolyn Lodge, a COO and agency owner herself, has a unique perspective that will help us see both sides of the coin in the CEO/COO relationship.

We discuss what skills and qualities we should look for in a COO, the dynamic a CEO and COO should have when working together, the top concerns of current COOs like cybersecurity issues, and the role COOs should play in agency AI development.

This episode is packed with insights and advice for agency owners looking for extra support with their day-to-day operations, so be ready to take some notes and, hopefully, think a little differently about how you can best utilize your team in the future.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

COO role

What You Will Learn in This Episode:

  • What scaling effectively means for agency owners
  • How to identify which areas of the agency are ready for growth
  • Finding ways to replicate and systemize work in a custom industry like marketing
  • Marrying customization and systems and processes for agency growth
  • Letting go of identity attachment as an agency owner to better utilize your team’s skills
  • Building an effective training program that helps team members and new employees be more self-sufficient
  • The more time off you take, the more money you can make
  • The often overlooked downsides of growing and scaling the agency
  • Digging deeper to discover why you really want agency growth
  • Finding your Minimal Viable Operation for what you need to reach your growth goals
Oct 21, 2024

This is a topic we’ve covered many times before, but it’s an important one. When was the last time you checked in with yourself about what agency growth really means to you? It can be more than just adding more team members and physically growing and expanding the agency.

It can also mean growing your AGI, getting higher paying clients, more interesting projects, more name recognition, or more freedom and time off. No matter how you personally define agency growth, there’s a method to achieve it.

This week, Marquel Russell is sharing his expertise in agency growth and scaling so we can learn how to do it in a way that works for us. From niching down, getting out of the day-to-day operations of the agency, or actually taking time off (a foreign concept to most agency owners), there are ways to reach your agency growth goals.

Join us to learn how Marquel has helped countless agencies grow and scale with just a few tweaks to their business models. And if you’re still not sure what agency growth looks like for you, this episode is even more important for you to listen to.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

agency growth

What You Will Learn in This Episode:

  • What scaling effectively means for agency owners
  • How to identify which areas of the agency are ready for growth
  • Finding ways to replicate and systemize work in a custom industry like marketing
  • Marrying customization and systems and processes for agency growth
  • Letting go of identity attachment as an agency owner to better utilize your team’s skills
  • Building an effective training program that helps team members and new employees be more self-sufficient
  • The more time off you take, the more money you can make
  • The often overlooked downsides of growing and scaling the agency
  • Digging deeper to discover why you really want agency growth
  • Finding your Minimal Viable Operation for what you need to reach your growth goals
Oct 14, 2024

As agency owners, we’re perpetual change-makers, striving to affect real and sustained transformation not just in our clients’ lives, but also in our own. But as we all know, creating transformational, lasting change within the agency can be an uphill battle.

Humans are hardwired to resist change because it can feel unsafe. So when we want to change our day-to-day operations, revise a strategy with a client, or even get a prospective client to say yes to something unfamiliar to them, it can be tough to find a way to get that “yes” we so badly want to hear.

Our guest this week, Tamsen Webster, is an expert in change. She joined me to dive into how we can be more effective in creating transformational change by understanding the principles that guide human behavior. We explore how traditional advice often falls short, leading Tamsen to write her book, which shares effective change strategies into actionable insights for the agency world.

If you’re an agency owner looking for practical advice on how to communicate more effectively and make real, lasting changes — both for your clients and within your own team — you’re in the right place. So, grab a notebook, listen closely, and get ready to start making changes that actually stick.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

transformational change

What You Will Learn in This Episode:

  • The missing link for agency owners in making transformational change
  • Why behavioral economics and psychology are harder in business than in interpersonal relationships
  • Creating long-term, lasting change over quick fixes
  • The “why” behind how people approach change matters
  • Why people have to agree with the “why” and the “how” when presenting a change
  • We can’t want the change more than they do
  • Why pain and stress isn’t a good change motivator for long-term, lasting change
  • How to go after a committed yes over a quick yes
Oct 7, 2024

Your business should serve your lifestyle — not the other way around. Many agency owners got into the industry because it affords them a lifestyle and freedom most people dream of. But it’s easy to lose sight of that when the business gets overwhelming and we fall into agency owner fatigue.

For this week’s solocast, I want to do a deep dive into one of the ways we help agency owners sort out this fatigue and get back on the right track to achieving their goals and dreams — the agency owner life plan.

This plan is a free tool to help agency owners sit with their goals, dreams, aspirations, and legacies and write them down so they feel more tangible and achievable. These legacies don’t have to be lofty, lifelong goals but can be smaller goals that we can start working toward today.

Whether you have a charity you’d like to work with or just want to focus on spending more time with your family, you can use your agency (along with the agency owner life plan) to help you achieve these goals step by step. So if you’re feeling burnt out, fatigued, or discouraged, this episode will help you sort out your dreams and desires and help you get back to using the agency to fuel your legacies.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

agency owner life plan

In This Episode:

  • 3 things that drive agency owner fatigue
  • Our business should serve our life, not the other way around
  • The agency owner life plan
  • Finding 5 legacies you want to leave in your lifetime
  • Uncovering 3 things you can do this year to start working toward your legacies
  • Choosing 5 people you want to spend more time with to help you achieve your goals
  • How to use the agency to support you in accomplishing your goals
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