If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO.

For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high ROI to your client.

The pandemic paved the way for having this hyperfocus on one specialization and highlighted the need for agencies to be trusted thought leaders in their niches. This week’s guest, John Jantsch, is teaching us how to become fractional CMOs and what it takes to build that deeper trust with clients.

Join us to learn the data behind John’s ideas and how to position your agency as a fractional CMO.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• How the pandemic shifted the need for strategy and consulting
• Shifting to strategy over execution can help find right-fit clients
• Fractional CMOs are up 60% as an add-on service
• Clients want their agencies to have deep knowledge of their industry
• The two distinct types of fractional CMO — and which one you should be
• Showing up as part of your clients’ team to build trust
• Building trust through strategic partnerships, referrals, and thought leadership
• The growing emphasis on first-party data for agencies

In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI.

With some of our profitability struggles finally behind us, many of you are wondering how to get ahead of the curve once again. This week, we’re taking a deeper dive into some of the biggest influencers of agency AGI during this time and what agency owners can learn from the trends.

We have a ton of data on agency biz dev trends, specialization and niching, client ghosting, and much more. So join us to dive into the data and learn what your agency can be looking out for to help prevent a big AGI hit in the future.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The work that has been super profitable for agencies in the past year or two
• The biggest hits to agency AGI
• Proving ROI to clients is more important than ever
• Why you need to raise your hourly rate if you haven’t already
• Finding ways to get more work out of your existing clients
• Overservicing clients is costing you money
• Why it might be time to cut some of your staff
• Clients want more from their agencies, and they’re not afraid to ghost
• Investing in first-party data and data analysts

Burnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress.

In this week’s episode, I’m talking to Eric Recker about those crucial signs that you might be burning the candle at both ends a little too often and how to turn it around for the better. If we can get ahead of our burnout by identifying that we’re heading in that direction early, there’s so much we can do to help turn it around before we start making rash decisions.

If your world is starting to feel a little gray, monotonous, or like you’re in the trenches a little too often for your liking, those might be your signs to start going into recovery mode. So join us to learn how agency owners can start recognizing burnout signs and symptoms and how to recover from them.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Is it burnout or business as usual?
• The importance of having people around you to check in with
• How to de-crisis yourself if you feel you’re at risk of burnout
• Turning off the false sense of urgency in your mind
• Commit to 30 minutes of unstructured quiet
• Filling yourself back up after being chronically empty for a long time
• Disrupting your routine to scale burnout recovery
• A recipe for sustainable recovery that’s realistic and achievable
• Setting boundaries between work mode and relax mode
• Bringing burnout recovery tactics to our employees

Agency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well — once they finally committed.

Tyler shares the false starts and missteps early on as Simple Strat tried half-heartedly to pick a niche without fully committing. He explained how feedback from prospects asking, “What are you really good at?” motivated them to double down on specializing in content marketing for a while before their YouTube channel HubSpot Hacks really gained traction.

This episode is your sign to finally work on nailing down your niche if you’ve been going back and forth about it for ages. It might seem like you’re limiting your scope, but in reality, you’re opening yourself up to a whole funnel of right-fit clients who need your expertise.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What motivated Simple Strat to start specializing
• The 3 phases of trying to find their agency niche
• Why they chose video and HubSpot as their niche
• Treating cornerstone content as a client in your day-to-day operations
• When they knew it was working for them
• How their sales cycle transformed when shifting to thought leadership marketing
• How content marketing plays a role in content strategy with clients
• People want to hear from people, not brands
• Weaving personality into professional content
• Simple Strat’s biggest mistakes and best decisions in the niching process