Tom Schwab knows how to grow a business online using content as fuel. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom's company, Interview Valet, partners with agencies to get their clients featured on leading podcasts their prospects are already listening to. This provides traffic that has been shown to convert 25 times better than blogs.
What you’ll learn about in this episode:
- Why podcasting is so relevant today
- The benefit of being a podcast guest
- How Tom’s clients are able to sell being on podcasts to their own clients
- Benefits of podcasting over other forms of content
- Why podcast traffic converts higher than blogs
- Message, market, and machine: what you need to have a successful podcast interview
- What you (or your clients) need to be a great podcast guest
- Why you need to bring a giveaway when you are a guest on a podcast
- What not to do when you are a guest on a podcast
- Is it appropriate to suggest questions to your podcast host?
- How Tom helps agencies look good
- The podcasting niches that Tom focuses on
- Things you can do right now to put these ideas in place
Ways to Contact Tom Schwab:
- Freebies: interviewvalet.com/BetterAgency
- Email: tom@interviewvalet.com
- LinkedIn: www.linkedin.com/in/thomasmschwab
Resources:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.
AMI works with agency owners by:
- Leading agency owner peer groups
- Offering workshops for owners and their leadership teams
- Offering AE bootcamps
- Conducting individual agency owner coaching
- Doing on-site consulting
- Offering online courses in agency new business and account service
Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
What you’ll learn about in this episode:
- Why about 70% of your new revenue should come from existing clients
- How to teach your AE’s to grow the business that they’re serving Strategies for you the business owner to focus on new business
- The four areas of the sales funnel and how to work with all four
- The system for reaching out to your 25 best prospects
Ways to contact Drew McLellan:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Dr. Anthony Paustian was given a rare opportunity in life to create and design a technology-focused college campus from scratch. That was fifteen years ago. Since then the campus and its innovative advances in technology-based instruction have appeared on CNN, CNBC, Wired, USA Today, NPR and other national media and won numerous awards for leadership in innovation including being featured on the InfoWorld 100 List (#51) of the nation's most innovative organizations.
In 2006, Anthony created the Celebrate! Innovation Exhibition; a new type of campus learning environment where students are surrounded by the stories of great innovators through larger-than-life visuals, technology-focused exhibits, and through an annual Celebrate! Innovation Week (ciWeek) where the people behind the stories come from all over the world to tell those stories firsthand. The Celebrate! Innovation Exhibition is currently on the Iowa Department of Tourism's list of places to visit.
From his Air Force days on F-111s to building national brands to coaching a very talented group of educators, Anthony has developed a unique skill set that is quickly apparent in every aspect of his life as a leader, educator, entrepreneur, inventor, designer, author and speaker.
What you’ll learn about in this episode:
- Why Anthony decided to become an author and a coach
- What keeps someone that wants to write a book from actually doing it
- How to get past the thought that your book won’t be valuable enough
- The process for getting a book from your head and into an actual book
- How to turn your blog into a book
- How to successfully proof your writing
- Why you need to speak about the topics you write about
- What the editing process is like once your book is in the hands of an editor
- What you need to have for your book to appear in a library
- Why you don’t need (or even necessarily want) your book to be on shelves at Barnes and Noble
- The best way to sell your book
- What kinds of e-books you should sell
- First steps people can take right now to get going
Ways to Contact Dr. Anthony Paustian:
- Website: bookpresspublishing.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Chantell Glenville is the author of “What Clients Really Want (And The S**t That Drives Them Crazy)” the first ever book on how to create great client/agency relationships written by an ex-client. Winner of the WACL Future Leader's Award 2013, Chantell has worked at some of the UKs top creative communications agencies such as AMV BBDO, VCCP, and Dare as well as client-side at Vodafone, a multinational teleco.
Her experience both client and agency-side has given her a unique insight into the situations and behaviours that can really break client/agency relationships or make them excellent. Chantell has worked with and for agencies with varying specialties and on a broad range of clients; from international blue chips such as Johnson & Johnson, Barclaycard, Molson Coors, and Henkel through to high profile UK and pan-European accounts.
What you’ll learn about in this episode:
- Things agencies do over and over that drive clients crazy
- The small behaviors that break apart relationships
- What agencies don’t know about the world clients live in
- The complexity of the structure of clients’ systems
- How agencies can help clients manage the revision process
- Why you need to know more than one person inside your client’s company (and get to know them face-to-face)
- The working hour differences between agencies and clients
- Why you should never overpromise and underdeliver
- The two things that create great agency-client relationships
- Why attention to detail is so important for agencies
- How to get to the top of a client’s to-do list
- Reasons clients will fire agencies (and why they never want to do that)
- Things agency owners can do right now to help their account executives improve agency-client relationships
Ways to Contact Chantell Glenville:
- Book: "What Clients Really Want"
- Website: www.masteringaccountmanagement.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!