John Warrillow is the author of books “Built to Sell” and “The Automatic Customer” and founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, John lives in Toronto.
What you’ll learn about in this episode:
- John’s book “Built to Sell”
- The very easy path for agencies to follow that make it extremely hard to sell
- What services look like that make an agency sellable
- Why you can’t confuse the doing with owning a business
- When is it time to say no to business?
- What to do after you sell your agency
- Things to avoid when exiting your agency
- Services agencies can offer on a subscription model
- Standardizing a process and giving that process or product a specific name
- Why you shouldn’t surround yourself with journeymen agency employees
- How to assess how sellable your agency is and what can be done to make your agency more sellable
Ways to Contact John Warrillow:
- Website: valuebuildersystem.com
- Website: www.builttosell.com
- Website: www.automaticcustomer.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Steve Farber is listed as one of Inc’s global Top 50 Leadership and Management Experts. He is a Leadership Pioneer, Strategist, Keynote Speaker, and Bestselling Author on Extreme Leadership. His expertise is in creating organizational cultures where leadership is not just an opportunity and obligation for those in authority, but for everyone at all levels.
Steve is the President of Extreme Leadership, Inc, and the founder of The Extreme Leadership Institute, organizations devoted to the cultivation and development of Extreme Leaders around the world. His accessible, deeply inspirational, and eminently practical Radical LEAP framework is widely used across the business, non-profit and education spectrum. He has been credited with redefining leadership in deeply personal yet practical terms and re-energizing thousands of people to make a significant difference in their businesses, lives, and the world around them.
His third book, “Greater Than Yourself,” was a Wall Street Journal® and USA Today® bestseller. His second book, “The Radical Edge,” was hailed as a playbook for harnessing the power of the human spirit. And his first book, “The Radical Leap,” is already considered a classic in the leadership field. It received Fast Company magazine’s Readers Choice Award and was recently named one of the 100 Best Business Books of All Time.
What you’ll learn about in this episode:
- Defining “Extreme Leadership”
- What an extreme leader does
- Love in the business place
- Putting in more energy into your business than you take out
- Why leaders need to be audacious and willing to fail
- What agency owners can do to become more audacious
- How a business that embraces extreme leadership looks different
- Steve’s book “Greater Than Yourself”
- How to become one of the greatest leaders by lifting others up
- What agency owners can do right now to start working on the ideas from this episode
Ways to Contact Steve Farber:
- Website: www.stevefarber.com
- Twitter: @stevefarber
- LinkedIn: www.linkedin.com/in/stevefarber
- Book: "Greater Than Yourself: The Ultimate Lesson of True Leadership"
- Book: "The Radical Edge: Another Personal Lesson in Extreme Leadership"
- Book: "The Radical Leap: A Personal Lesson in Extreme Leadership"
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.
AMI works with agency owners by:
- Leading agency owner peer groups
- Offering workshops for owners and their leadership teams
- Offering AE bootcamps
- Conducting individual agency owner coaching
- Doing on-site consulting
- Offering online courses in agency new business and account service
Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
What you’ll learn about in this episode:
- The daily traffic / huddle meeting for discussing daily vital priorities and how to make this meeting work regardless of agency size
- The monthly all-staff meeting for informing and inspiring your team
- The twice a year to quarterly meeting for team building and planning
Ways to contact Drew McLellan:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, all to make it work to your advantage. The New York Times has called him "a public relations all-star who knows everything about new media and then some," while Investor's Business Daily has labeled him "crazy, but effective."
He founded Help A Reporter Out (HARO) in 2010 from his apartment before selling it to Vocus. Peter is the also founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.
What you’ll learn about in this episode:
- Innovation through exploration
- Why you need to hold your ground with clients and force them to trust your expertise
- How to get your customers to tell your story for you
- Peter’s book “Zombie Loyalists”
- Peter’s company The Geek Factory
- How agencies can make customer service attractive for their clients
- Why rewarding someone for being your 10,000th follower is an insult to the rest of your followers
- Why everything you create has to have value for someone
- How to create invested customers with the way you respond through email
- How Peter carves out time in his schedule for everything
- Peter’s preferred methods for professional development
- What Peter’s agency of the future would look like
- How Peter helped his employees with professional development
- The things that get in the way of corporations hearing their customers
- Things agencies can do right now to implement the ideas from this episode
Ways to Contact Peter Shankman:
- Book: "Zombie Loyalists"
- Twitter: @petershankman
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first Agency Partner. He is author of “The Marketing Performance Blueprint” (Wiley, 2014) and “The Marketing Agency Blueprint” (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy.
What you’ll learn about in this episode:
- Why Paul started PR 20/20
- Standardizing pricing to prevent scope creep
- Paul’s point system for pricing
- How to create a content strategy that works today
- Top of the funnel content vs. bottom of the funnel content
- Using the point system for professional development
- Where to find the great content writers that you will need to hire
- How PR 20/20 decides if a client is a good fit
- The Marketing Score
- Automated Insights
- Steps agencies can take right now
- How to keep employees around and enthusiastic
Ways to Contact Paul Roetzer:
- Website: www.pr2020.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!