Douglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast.
What you’ll learn about in this episode:
- The importance of niche for creating a market
- How to run a niche blog that acts as lure for your other services
- Why buying email addresses is a bad idea
- Why absolute patience is key whenever you are creating content
- The Marketing Book Podcast
- How Douglas automates the promotion of his evergreen content
- Why Douglas only conducts one podcast interview per week
- Great productivity software Douglas and his team use
- Tips and resources for getting your own podcast started
Ways to contact Douglas Burdett:
- Agency website: www.artillerymarketing.com
- Email: douglas@artillerymarketing.com
Douglas Burdett’s Blogs and Podcast:
- Forward Observer: http://www.artillerymarketing.com/blog
- Fire Support: http://www.defensecontractormarketing.com
- The Marketing Book Podcast: http://www.artillerymarketing.com/marketing-book-podcast
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Mitch Matthews is a keynote speaker, a success coach, and a bestselling author. He has an amazing podcast titled Dream, Think, Do. Mitch works with leaders from companies such as NASA, Disney, Booking.com, and more. He is passionate about coaching entrepreneurs and leaders to dream bigger, think better, and do more of the stuff they love.
What you’ll learn about in this episode:
- Why mentoring your employees is so important
- Mentorship 2.0: how to structure your mentor/mentee relationships to draw out the best results
- The dangers of “getting a PhD in mentoring”
- Mentoring with the CEO vs. CFO model
- How to equip employees to make decisions
- The fundamental differences between how we were brought up and how millennials were brought up and how to deal with these differences
- How to mentor someone who is skilled in areas that you aren’t
- Mitch’s “Mentor Manager Cheat Sheet”
Book Recommendations:
- "Drive," by Dan Pink
- "IGNITE" (2nd Edition), by Mitch Matthews
- Mentoring Cheat Sheet
Ways to Contact Mitch:
- Website: www.mitchmatthews.com
- Podcast: www.mitchmatthews.com/blog
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Sharon Toerek is an intellectual and property law attorney. Her national firm, Toerek Law, works with clients all over the country, devoting time to helping creative professionals protect, enforce and monetize their creative assets. Sharon consults with clients on legal issues surrounding copywriting, content protection, licensing of creative content, trademark and brand protection, and more.
She is the former President of the American Ad Federation (AAF) Cleveland and serves on the American Association of Advertising Agencies (4As) Legal Consultant panel.
What you’ll learn about in this episode:
- The most common legal concerns agencies have
- The big misperceptions that get agencies into hot water
- How and why you need to structure agreements with freelancers and clients
- The Legal and Creative Agency Protection System
- The big legal issues that are holding agencies back
- Employees and social media: the policies you need to put in place with your employees to protect your agency
- Some things you can do at low to no cost to protect your agency legally
Resources Sharon provides:
- Website: www.legalandcreative.com
- Website: www.agencylegalprotection.com
- Developed as a result of FAQ’s Sharon was receiving, Agency Legal Protection is a legal toolkit for marketing agencies.
Ways to contact Sharon:
- Email: Sharon@legalandcreative.com
- Twitter: @SharonToerek
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Drew McLellan is the Top Dog at Agency Management Institute. He has also owned and operated his own agency over the last 20-years. And all through the year, he straddles the fence of working in his agency and working with 250+ small- to mid-size agencies in a variety of ways.
AMI works with agency owners by:
- Leading agency owner peer groups
- Offering workshops for owners and their leadership teams
- Offering AE bootcamps
- Conducting individual agency owner coaching
- Doing on-site consulting
- Offering online courses in agency new business and account service
Because he works with a lot of agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
What you’ll learn about in this episode:
- How to know if you are spending too much time on client work
- Why your agency’s growth suffers when you spend your time on client work
- The specific areas where you should actually be spending your time
Ways to contact Drew:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Stephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. His agency blends education in very transparent ways for clients.
What you’ll learn about in this episode:
- How Stephen’s agency blends education into what they do for their clients
- How you can charge a premium fee while building trust and proving expertise
- What needs to be changed to fix the money draining mistakes that are sucking money out of your business
- Predictive ROI’s scorecard
- The modern agency ecosphere
- Data vs. traditional creative: how do you blend them?
- Why Predictive ROI had to completely rewrite their client contract agreement
- How their money-back guarantee has helped them retain clients longer
- Strategies to use to assert your intelligence to clients and earn them money
- How to combat the fear of criticism
Ways to contact Stephen:
- Company Website: www.predictiveroi.com
- Podcast Website: www.onwardnation.com
- Email: stephen@predictiveroi.com
- Twitter: @StephenWoessner
Books:
- The Small Business Owner's Handbook to Search Engine Optimization
- Increase Online Sales Through Viral Social Networking
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Peter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups.
What you'll learn about in this episode:
- The major mistakes agencies make in regards to bringing on new business
- How to create distinction using your website and the reason most agency websites aren’t attractive to clients
- The ways agencies are doing sales wrong and what can be done about it
- Specialization vs. generalization: how to specialize and still have fun
- The kind of research Peter’s agency does that helps them look better than their competition
- Why you should stop using the term “full-service” if you want to position your agency against your competition
- They ways many agencies and agency owners are failing when it comes to their content
Recommended books and resources:
Websites (not his):
Books (not his):
- Seth Godin’s books
- Poke the Box
- All Marketers Are Liars
- We Are All Weird: The Rise of Tribes and the End of Normal
- Linchpin: Are You Indispensable?
Ways to Contact Peter:
- Website: www.peterlevitan.com
- Email: peter@peterlevitan.com
- Twitter: @PeterLevitan
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Jason Falls is one of the most widely read and respected voices in digital marketing and social media industries today. He leads digital strategy for Elasticity and he also shares his no-nonsense ideas regularly on his own website, www.jasonfalls.com.
He is the author of some great books, including “No Bullshit Social Media” and “The Rebel’s Guide to Email Marketing.”
What you’ll learn about in this episode:
- Why social cannot be an upsell
- The benefits of putting your pride aside, admitting you can’t do everything, and partnering your agency up with other agencies
- Why you need to be truly honest with yourself about what your agency’s strengths and weaknesses are
- How to protect your agency when partnering with other agencies
- How millennials are changing the entire landscape of our world and what we need to do to adapt
- The action steps you can take to start partnering up with the right agencies
Recommended books and resources:
- No Bullshit Social Media
- The Rebel’s Guide to Email Marketing
- Website: www.jasonfalls.com
- Twitter: @jasonfalls
- Website: www.goelastic.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Scott is an international recognized leader in digital communications, digital transformation, social media, and marketing. He is the principal of Scott Monty Strategies where he counsels brands and agencies on strategy, executive communications, influencer management, customer experience, and digital innovations.
He has extensive experience in communications and marketing agencies, including a client base of IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software, and more.
He has also authored the widely acclaimed Week in Digital newsletter at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast “I Hear of Sherlock Everywhere.
What you’ll learn about in this episode:
- What Scott learned about agency/client relationships while working at Ford
- The qualities in agencies that clients want to keep around
- The things agencies tend to do that get on clients’ nerves
- How Scott sells his consulting services by having a side career giving speeches
- Why understanding humans on a deep level is an important strategy to work on
- “The Week In Digital”: Scott’s weekly newsletter
- Scott’s great strategy for getting to the core of ideas
Ways to Contact Scott:
- Company Website: www.ScottMonty.com
- Sherlock Holmes site/podcast: http://www.ihearofsherlock.com
- Email: scott@scottmonty.com
- Twitter: @ScottMonty
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!