Episode 8: Making the Shift to Specialization, with Douglas Burdett.

Douglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast.

What you’ll learn about in this episode:

• The importance of niche for creating a market
• How to run a niche blog that acts as lure for your other services
• Why buying email addresses is a bad idea
• Why absolute patience is key whenever you are creating content
• The Marketing Book Podcast
• How Douglas automates the promotion of his evergreen content
• Why Douglas only conducts one podcast interview per week
• Great productivity software Douglas and his team use
• Tips and resources for getting your own podcast started

Ways to contact Douglas Burdett:

• Agency website: www.artillerymarketing.com
• Email: [e-mail]

Douglas Burdett’s Blogs and Podcast:

• Forward Observer: http://www.artillerymarketing.com/blog
• Fire Support: http://www.defensecontractormarketing.com
• The Marketing Book Podcast: http://www.artillerymarketing.com/marketing-book-podcast

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!