One of the challenges for all of us as agency owners and leaders is finding the balance of creating a relationship with our employees, but also being the leader and helping them recognize their blind spots, areas of growth and when they’ve messed up.
This requires the courage to have candid conversations with your team members. It’s never easy or all together comfortable, but to truly be a leader in our agency – this is not an optional skill.
I see the avoidance of these conversations when I’m on site with an agency, when I’m on a coaching or and when I’m with a group of owners, talking about their employees. We don’t address behaviors that we know are unacceptable or not up to par. We may joke about it, or hint at it, or even deal with it passive aggressively – but we don’t tackle it head on.
We hide behind silence, email exchanges, and even through text messages – all to avoid that face-to-face conversation.
I get it — you’re afraid of what your employees’ reaction will be, or what it would do to the agency if they quit. You feel as if you’re between a rock and a hard place. So you tolerate the behavior. You make your staff and clients suffer from the behavior. You risk losing employees and clients rather than addressing it.
And worst of all — you greatly diminishing your reputation as a leader because everyone around you is wondering why you’re letting it continue. And quite honestly — they’re wondering why they should follow the rules if others don’t.
The skill of having difficult conversations and course correcting your team is vital. And we as agency owners need to get good at it.
There may be a few of you who are really great at this. You give really honest, candid, specific feedback, and you’d do it early on when you first see the behavior, attitude or bad decision, not after it’s been happening for months and months.
But for the vast majority of you, this is not your gift, but if you think avoiding difficult conversations isn’t affecting your agency…you’re wrong. You’re absolutely wrong. This is a skill that you must own if you want to grow your agency in terms of profits, respect, and your people.
And that’s why talking through how to get better at having difficult conversations with your employees will be our focus during this solocast.
Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.
AMI works with agency owners by:
Because he works with those 250+ agencies every year — Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
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