EP 451: What it takes to become a fractional CMO with John Jantsch

If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO.

For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high ROI to your client.

The pandemic paved the way for having this hyperfocus on one specialization and highlighted the need for agencies to be trusted thought leaders in their niches. This week’s guest, John Jantsch, is teaching us how to become fractional CMOs and what it takes to build that deeper trust with clients.

Join us to learn the data behind John’s ideas and how to position your agency as a fractional CMO.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• How the pandemic shifted the need for strategy and consulting
• Shifting to strategy over execution can help find right-fit clients
• Fractional CMOs are up 60% as an add-on service
• Clients want their agencies to have deep knowledge of their industry
• The two distinct types of fractional CMO — and which one you should be
• Showing up as part of your clients’ team to build trust
• Building trust through strategic partnerships, referrals, and thought leadership
• The growing emphasis on first-party data for agencies