How’s your year going so far? I might have a pretty good idea already. We work with and see how 250+ small to mid-sized agencies are doing every year and there are always patterns that emerge.
Every spring, I give a trends presentation to all of the agency owners in AMI peer groups. Together we explore how those trends are showing up in our world and how they’re impacting the industry.
Then, in the summer – I share those same rends with my podcast audience. If you’ve been listening for a while, you know this is an annual feature of the show.
In this episode, I share the financial picture that is emerging from the data. How are clients spending their marketing dollars? Is this a good time to be an agency owner? I’ll share what the numbers are saying. We’ll also talk about the mood among agency owners and whether or not they’re bullish on 2019 and 2020.
There are too many trends to cover in one episode, so this is part one. Check it out so you’re ready for part two next month.
Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.
AMI works with agency owners by:
Because he works with those 250+ agencies every year — Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”