Podcasts, radio, and TV are all similar mediums with a broad reach across the US. But over the years, younger audiences have moved away from radio and TV in favor of other platforms that offer ad-free subscriptions.
Quickly rising to the top amongst millennials and Gen Z is podcasting. So how do we still reach people who are consistently opting out of popular advertising avenues? Tom Webster has some answers for us.
He’s on the podcast today to break down the findings from The Media Moves the Message study that his firm, Sounds Profitable, did on advertising performance between cable TV, AM/FM radio, and podcasting.
This deep dive will give you all the evidence you need to understand that podcasting has a bright future. And as long as we don’t oversaturate it with advertising, it will be here to stay amongst audiences, both old and young, as the medium grows.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- How we can take advantage of the podcasting medium as advertisers
- The Media Moves the Message study
- The most noteworthy takeaways from the study
- How podcast listeners skew age-wise and where we can make improvements
- What the study results mean for agency owners and leaders
- Will we eventually oversaturate podcasts with ads?
- What the study means for content creators and podcast hosts
- Trusting that a podcast host knows how to advertise to their audience
- Areas where podcasting is lacking
- The power of small podcasts
Many of us didn’t initially set out to become agency owners when we first started working in the business we’re in now. It sort of happened accidentally, and we put our agency together on an as-needed basis as the clients kept coming in and our services and offerings evolved.
As accidental agency owners, we’re left with a lot of room for error as we try to scale our agencies to fit our core values while also turning a profit. That’s where Herb Cogliano’s expertise comes in.
As an entrepreneur for over 30 years and a consultant helping scale and grow businesses, he knows all the pain points for agency owners as they navigate growing an agency.
Herb will teach us three major barriers to growth: hiring people in line with your core values, identifying general manager-level leadership, and remaining profitable as you and your team adapt to changes along the way. Herb wants us to run our business rather than the business running us. Tune in to learn how to go from an accidental agency owner to an intentional one.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- Three major barriers to our growth as agency owners
- The decisions around people, strategy, execution, and cash that we need to get right
- What we often get wrong about scaling
- How to improve cash flow and profits inside the business
- How to evolve the business in the right direction
- Establishing your core values and sticking to them
- What to look for in good leadership as you plan your leadership succession
- Creating processes to boost efficiency
- How to take the fear out of change for your employees
How you lead your business is critical to its success. People are the most important assets in our agencies, and without them, we can’t deliver our best work to our customers. That’s why it’s critical to prioritize agency leadership so your teams can do their best work and grow alongside your organization.
Dr. Amin Sanaia is an expert in leadership development with extensive experience studying what attributes make the most successful leaders. Today, he shares the top five personality traits of a good leader, also known as CRAVE, and how we can bring leadership development and growth opportunities to our employees.
If you’re ready to take your leadership to the next level and start showing up for your people with more empathy and authenticity, Dr. Amin has the tools to get you on the right path.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- What gets in the way of being a great leader
- Finding the balance between servant leadership and honest feedback
- Balancing employee wants and running your business profitably
- Offering fringe benefits over more money
- How agency leadership can show up with more empathy without going overboard
- Setting the tone of your agency culture
- Coaching and mentoring new agency leadership
- How to start behaving like a leader
So many of us hate selling or feeling like we are “being sold to” because it has the old reputation of being manipulative, exploitative, and too pushy. Thanks to the sales tactics of the old days, our sales prospects have walls up before a call or meeting even starts.
When we know the psychology of sales and truly understand how people want to be sold to, that’s where the magic begins. Jeremy Miner, voted in the top 50 best salespeople worldwide, has some knowledge to share with us about approaching the sales process in a way that sets you up for success from the beginning.
Not only can you ditch lengthy sales pitches and pretend to care about the weather in your prospect’s city, but you can also get to the root of their needs much more efficiently and teach them how you fit into that equation. Your prospects win because they learn about their company’s problems, you win because you know how to solve them, and you both win again because fixing those blind spots helps you both make more money. What do you have to lose?
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- Jeremy’s first door-to-door sales job
- How to get sales prospects to pull you in rather than you pushing them to make a decision
- Getting to the bottom of your prospect’s problems and figuring out how to solve them
- The least persuasive way to sell
- Leading sales conversations with emotion instead of logic
- The NEPQ approach to sales conversations
- How Covid impacted selling to prospects
- Building a visual gap between where your sales prospects are and where they want to be
- Asking the right questions