David J.P. Fisher (D. Fish) is a speaker, coach, and best-selling author of 7 books including the best-selling “Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection” and “Networking in the 21st Century: Why Your Network Sucks and What to Do About It.” Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy. He helps them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.
What you’ll learn about in this episode:
- Why you can’t rely on referrals for new business
- Networking: why it’s relational -- not transactional
- How to build your network so it's stronger and serves your business better
- Why size matters in your network -- and why not every connection has to be a strong one
- Leveraging the social capital you create and making the ask at a time where you don’t come off as desperate
- How to build and nurture relationships
- Why young professionals really need to work on building their network
- The power of the one-on-one and taking the opportunity to build deep relationships with people
- Making sure social media is actually in service of your network building
- Why the way we sell has to change in response to the change in the way people buy
- How to sell by being the expert and guiding people through the information they already have
- Using thought leadership to position yourself to be the one people turn to for help
- Why you should aim to be a micro-influencer for a specific niche instead of trying to influence a broad topic (like marketing, PR, digital, etc.)
Ways to contact David Fisher:
- Website: davidjpfisher.com
- Twitter: @dfishrockstar
- LinkedIn: www.linkedin.com/in/iamdfish
- Books: www.amazon.com/David-J.P.-Fisher/e/B00SF5CXQQ/
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Robin Boehler is a co-founder of Mercer Island Group, a boutique Marketing and Management Consultancy, a pre-eminent agency search consultant to clients and growth advisors to agencies of all sizes in the world. She loves making matches between agencies and clients. She thinks of the review process as a form of dating and loves helping agencies put their best feet forward.
What you’ll learn about in this episode:
- Getting the agency-client relationship right from the very beginning
- Why truly differentiating your agency is so crucial
- The importance of doing your research on a prospect before ever speaking to them and how to do it well
- Why you should never start out a pitch talking about your agency (and when is the right time to do so)
- Why networking is the best way to get the opportunity to have quality conversations with prospects
- How to spark curiosity in communication to prospects
- Robin’s strategy for reaching out to connections that you haven’t spoken to in a while
- Why you shouldn’t hold back a really smart question just because you don’t want a competing agency to hear it
- Why each conversation you have with a prospect is the only one that matters
- Why you must show true interest in a prospect’s business and then learn from what the prospect tells you
Ways to contact Robin Boehler:
- Website: www.migroup.com
- Phone: (206)236-0447
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” in 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, and the Sacramento Kings/Monarchs to name just a few. He is also a monthly columnist for Podertainment: The Podcast Magazine. Rob is a member of the IAB Podcasting Working groups.
Rob started podcasting in 2004, and is the host of the award-winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBCs Kudlow and Company), and Leo Laporte (TechTV, G4 TV). Additionally, Rob is host of Today in iOS (iPhone) Podcast, the first and largest podcast about the iPhone and also the KC Startup 411 podcast which covers the Kansas City Startup scene.
Since 2004 Rob has presented at well over 100 events about podcasting.
What you’ll learn about in this episode:
- How Rob moved podcasting from his hobby to his career
- The biggest and most important trends in podcasting
- Why you should record a couple podcasts before you release your first one -- but not so many that you never release one
- The importance of having a way for your podcast listeners to contact you
- Editing: an absolute must when it comes to podcasting
- How many downloads the average podcast gets and how many downloads you need to make money
- Different ways to monetize your podcast
- How often to release an episode
- Why you should never release an episode if it’s not ready
- How to find great guests
- Why you should edit out when a guest goes into full sales mode
- The things you must do for your guests as a host
- Why you shouldn’t ask the same questions to every guest
- The mistake podcasters make when they feel indebted to their guests instead of their audience
- How to start being a guest on podcasts you like
- Why your podcast has to be about what you’re interested in regardless of whether that is popular or not
- Why podcasts are much better than blogs
Ways to contact Rob Walch:
- Email: rob@libsyn.com
- Website: www.podcast411.com
- Website: www.libsyn.com
- Book: "Tricks of the Podcasting Masters"
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.
What you’ll learn about in this episode:
- How Conversion Fanatics was born
- Why you have to track and learn why people do what they do
- The basics of conversions
- Big mistakes people make when attempting to get people to convert
- How to start testing for conversions
- How to get your clients to actually do case studies
- Some of the most surprising things Justin has learned from conversion testing
- What makes an employee good for conversion work
- Why split (A/B) testing and conversion optimization are two very different things
- Why you must approach working with other agencies for a client with no ego
- VR and video: why these two technologies are only going to grow in the future
- How Justin stays on the cutting edge
- How to pick the clients that are right for your agency
Ways to contact Justin Christianson:
- Website: conversionfanatics.com
- Book: "Conversion Fanatic"
- Podcast: blog.conversionfanatics.com/podcast
Resources:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!