Peter Levitan builds successful brands, digital technologies, publishing and advertising environments, and highly effective marketing programs for Fortune 500 companies. He has 30 years of experience running Saatchi & Saatchi Advertising Worldwide, his own Portland Agency, and as the CEO of two Internet start-ups.
What you'll learn about in this episode:
- The major mistakes agencies make in regards to bringing on new business
- How to create distinction using your website and the reason most agency websites aren’t attractive to clients
- The ways agencies are doing sales wrong and what can be done about it
- Specialization vs. generalization: how to specialize and still have fun
- The kind of research Peter’s agency does that helps them look better than their competition
- Why you should stop using the term “full-service” if you want to position your agency against your competition
- They ways many agencies and agency owners are failing when it comes to their content
Recommended books and resources:
Websites (not his):
Books (not his):
- Seth Godin’s books
- Poke the Box
- All Marketers Are Liars
- We Are All Weird: The Rise of Tribes and the End of Normal
- Linchpin: Are You Indispensable?
Ways to Contact Peter:
- Website: www.peterlevitan.com
- Email: peter@peterlevitan.com
- Twitter: @PeterLevitan
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Jason Falls is one of the most widely read and respected voices in digital marketing and social media industries today. He leads digital strategy for Elasticity and he also shares his no-nonsense ideas regularly on his own website, www.jasonfalls.com.
He is the author of some great books, including “No Bullshit Social Media” and “The Rebel’s Guide to Email Marketing.”
What you’ll learn about in this episode:
- Why social cannot be an upsell
- The benefits of putting your pride aside, admitting you can’t do everything, and partnering your agency up with other agencies
- Why you need to be truly honest with yourself about what your agency’s strengths and weaknesses are
- How to protect your agency when partnering with other agencies
- How millennials are changing the entire landscape of our world and what we need to do to adapt
- The action steps you can take to start partnering up with the right agencies
Recommended books and resources:
- No Bullshit Social Media
- The Rebel’s Guide to Email Marketing
- Website: www.jasonfalls.com
- Twitter: @jasonfalls
- Website: www.goelastic.com
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Scott is an international recognized leader in digital communications, digital transformation, social media, and marketing. He is the principal of Scott Monty Strategies where he counsels brands and agencies on strategy, executive communications, influencer management, customer experience, and digital innovations.
He has extensive experience in communications and marketing agencies, including a client base of IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software, and more.
He has also authored the widely acclaimed Week in Digital newsletter at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast “I Hear of Sherlock Everywhere.
What you’ll learn about in this episode:
- What Scott learned about agency/client relationships while working at Ford
- The qualities in agencies that clients want to keep around
- The things agencies tend to do that get on clients’ nerves
- How Scott sells his consulting services by having a side career giving speeches
- Why understanding humans on a deep level is an important strategy to work on
- “The Week In Digital”: Scott’s weekly newsletter
- Scott’s great strategy for getting to the core of ideas
Ways to Contact Scott:
- Company Website: www.ScottMonty.com
- Sherlock Holmes site/podcast: http://www.ihearofsherlock.com
- Email: scott@scottmonty.com
- Twitter: @ScottMonty
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!