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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Aug 28, 2017

David J.P. Fisher (D. Fish) is a speaker, coach, and best-selling author of 7 books including the best-selling “Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection” and “Networking in the 21st Century: Why Your Network Sucks and What to Do About It.” Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy. He helps them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.  

What you’ll learn about in this episode:

  • Why you can’t rely on referrals for new business
  • Networking: why it’s relational -- not transactional
  • How to build your network so it's stronger and serves your business better
  • Why size matters in your network -- and why not every connection has to be a strong one
  • Leveraging the social capital you create and making the ask at a time where you don’t come off as desperate
  • How to build and nurture relationships
  • Why young professionals really need to work on building their network
  • The power of the one-on-one and taking the opportunity to build deep relationships with people
  • Making sure social media is actually in service of your network building
  • Why the way we sell has to change in response to the change in the way people buy
  • How to sell by being the expert and guiding people through the information they already have
  • Using thought leadership to position yourself to be the one people turn to for help
  • Why you should aim to be a micro-influencer for a specific niche instead of trying to influence a broad topic (like marketing, PR, digital, etc.)

Ways to contact David Fisher:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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