As I thought about this solocast and what I wanted to say to you, I came up with a big list. Year-end planning, appreciate your clients, get your biz dev kicked off for 2021. And then I realized you, like me, are on stress overload already and the last thing I needed to do was to add to your To Do list. Instead, the most helpful thing I can do in this episode is to acknowledge what’s going on, how you’re feeling and offer some support. So that’s what we’re going to do together.
You’ve been going full steam ahead at a breakneck speed for almost nine months. You’ve scrambled to replace lost business, get government assistance, shift to working from home and taking care of your team.
You’ve had to make some tough choices, have difficult conversations and yet you’ve rallied each and every time. But no one can sustain the pace and stress you’ve been keeping forever. It’s not humanly possible, even for you. Most of your agencies have fared well through the pandemic and financially, you’re in good shape. But that doesn’t mean you don’t need to focus on giving yourself some respite. And that’s what this episode is all about!
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- The overarching sentiment of agency owners in 2020
- What agency owners can do to move past the exhaustion and heavy emotions of 2020
- Why it is important to step back and reflect on the hardships and victories of the last year
- How agency owners are dealing with stress overload in this fast-paced environment
- Why agency owners are particularly affected by being “stuck” in the pandemic
- Why agency owners need to put on their own oxygen masks now so they can help their families, employees, and clients down the road
“Whether you have been breaking all records or struggling to keep your head above water, none of this has been easy for anyone.” @DrewMcLellanCLICK TO TWEET“I think it is really hard for us to admit that we cannot possibly keep up the pace and the level of stress we have been dealing with for the past nine months.” @DrewMcLellanCLICK TO TWEET“We as agency owners are not a group of people that likes to feel stuck or have control taken away from us. I think one of the things that dealing with stress overload does is render us completely out of control.” @DrewMcLellanCLICK TO TWEET“Being powerless is not something we are used to—or comfortable with. I believe that we have to take some of that control back.” @DrewMcLellanCLICK TO TWEET“We as agency owners have to find new ways of dealing with stress overload. We need to put on our oxygen masks first so we can fight another day.” @DrewMcLellanCLICK TO TWEET
About the Author: Drew McLellan
For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own (which he still owns and runs) agency in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops, and more.
- Leading agency owner peer groups
- Offering workshops for agency owners and their leadership teams
- Offering AE Bootcamps
- Conducting individual agency owner coaching
- Doing on-site consulting
- Offering online courses in agency new business and account service
Because he works with over 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written several books, including Sell With Authority (2020) and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”
Ways to contact Drew McLellan:
- Email: drew@agencymanagementinstitute.com
- LinkedIn: www.linkedin.com/in/drewmclellan
- Website: https://agencymanagementinstitute.com/
Tools & Resources:
- Sell with Authority (buy Drew’s book)
- Facebook Group for the Build a Better Agency Podcast