Thought leadership is one of those buzzwords that has been so overused, it has almost been rendered meaningless. But as Stephen Woessner and I preach to agency owners in our book, Sell with Authority, when done well for the right reasons, being an authority can drive significant revenue for your agency. Stephen’s agency, Predictive ROI, decided they wanted to quantify the value of thought leadership so they engaged Susan Baier (Audience Audit) to do some research to answer the question “is there an ROI to being a thought leader?”
Creating unique, relevant content targeting a very narrow niche is time-consuming. Is there a payoff? How does it impact both new sales and retaining clients? Does it influence the sales cycle? How do people define what is and isn’t a true authority?
In this episode of Build a Better Agency, Susan and Stephen join us to share the data that came out of the research and the implications that data has for us as agency owners, both as we think about our own biz dev but also how we advise clients about their own thought leadership efforts.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
After this year, I think agency leaders can all rightfully claim their MBA in leadership! With the recession and COVID-19 rewriting our plans for 2020, we’ve all been challenged to step way outside of our comfort zones. And yet, I believe we can all get even better. How can we level-up as leaders and make sure our team is aligned and bringing their best to the job?
My guest this week, Chad Carden, is on a life mission to improve the way leaders interact with their teams to create greater engagement and better results. His style is very results oriented, but it’s balanced with a goal of helping everyone on the team do their best work and feel good about the contribution. This head and heart combination lines up nicely with how I know agency owners think about and care about their team members.
During this conversation, Chad and I discuss the different ways we can ramp up for success as we build momentum into the 4th quarter of 2020 and head into 2021. Chad outlines how we can show up as better agency leaders, transform our internal environments, and drive results. We all know that when everyone is happily rowing in the same direction – good things happen!
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
Creating content is both a huge opportunity and a big challenge for agencies. How do you elevate your efforts so that the content is actually meaningful to the audience and attracts prospects? How do you properly price your content efforts so you get paid fairly? If you’re looking for good writers – what are the clues that they’ll be able to do the work? All of these questions affect your bottom line. Luckily, there are principles you can follow to ensure your content creation is on-point, whether you are outsourcing writers or doing everything in-house.
My guest for this week’s episode is Steve Pockross, Owner and CEO of Verblio. Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 writers supporting thousands of clients with their digital marketing.
In this episode of Build a Better Agency, Steve joins us to talk about trends in content creation. He explains what agency owners can do to work better with outside writers and breaks down the traits you should look for in prospective writers if you want to build out a content creation team of your own. Whatever route you choose to take, Steve’s experience will provide you with insights to take full advantage of the content revolution.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
A.I. As agency owners and leaders, we understand what it is and what it does, but we haven’t quite figured out the best way to use it in our own agencies for ours or our clients’ benefit. Many still believe it’s something inaccessible or unaffordable. But, A.I. can transform our deliverables, change the ROI we deliver to clients, and make us even better at what we do. Today. At an affordable price.
My guest for this week’s episode is Neil Sahota, a professor at UC-Irvine in California. Neil is a specialist in artificial intelligence marketing. He was an IBM Master Inventor and is currently doing some astounding work as an A.I. Advisor for the United Nations. Neil authored the book, Own the A.I. Revolution, and is one of the foremost expert on emerging technologies as they relate to business strategy.
In this episode of Build a Better Agency, Neil joins us to share his journey and technical expertise. He explains what agency owners can do to harness the power of artificial intelligence marketing so we can use it in ours and our clients’ favor. He also walks us through some of the most progressive A.I. tools marketers are using to communicate with their audiences more effectively.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.