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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan of Agency Management Institute.
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Now displaying: Page 1
Jun 13, 2016

Don Beehler has worked with news media from local to international levels and has won numerous professional awards throughout his career. He also has co-authored or ghostwritten three books for clients and has a blog called The Art of Telling Your Story.

What you’ll learn about in this episode:

  • The dramatic changes PR has seen over the years
  • How agencies can use PR as a strategic tool to drive new business
  • How to determine what stories to pitch
  • Ways you can become discoverable so that reporters can find you
  • The kind of news that is truly newsworthy for agencies
  • Why you shouldn’t think about using PR with the expectation that people will write stories about your agency
  • How agencies can get the right kind of attention
  • Incorporating PR into your business plan
  • How to correctly use PR in relation to speaking engagements
  • How to use Google Alerts to capitalize on PR opportunity
  • The steps to take right away to boost your PR

Ways to Contact Don Beehler:

  We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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