The Black Lives Matter movement has triggered a global conversation that has been a long time coming. Like other business owners, agency leaders are wrestling with the questions and concerns about racial equality in their agency and in our industry. How should our agencies respond internally and externally?
The demand for conversations about racial equality is louder and more urgent now than it has ever been. Employment attorney and discrimination complaint investigator Jennifer Long has a scalable, business-centric response to moving towards racial equality that will help us create consequential and sustainable change.
What can we do to take meaningful action? Should we be issuing an anti-racist statement? Or use our social media channels to post memes? How do we handle this well and respectfully while also not taking our eye off the ball and helping our agency recover from COVID and the economic downturn?
It’s critical for agencies to have their house in order before they publicly bang their drum, and Jen can help us understand how that works from a business perspective. Her recent engagements have been focused on helping organizations expand their racial consciousness and messaging around this topic.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.