During the spring gatherings of AGI owner peer network members, I walk them through a presentation on trends that I’m seeing in the industry. Then I devote two solocast episodes to these findings later in the summer.
In episode 195, I covered what’s happening with agency money and finance, along with some trends in ownership, decision-making, and how you and your peers are managing the pace of change in this industry.
In this episode, I talk about employees, clients, and some tactics with which agencies are having great success in terms of winning clients and serving them well.
If the topic of employees gives you a queasy feeling, you are not alone. It’s a big source of concern for many agency owners. I discuss trends I’m seeing in why retention is such a challenge and what you can do to make your agency the best option for employees you don’t want to lose.
What’s happening on the client-side? There are some really interesting findings. I discuss creative ways in which agencies are gaining more clients and more billables from existing clients.
Drew McLellan is the CEO at Agency Management Institute. He has also owned and operated his own agency since 1995 and is still actively running the agency today. Drew’s unique vantage point as being both an agency owner and working with 250+ small- to mid-size agencies throughout the year gives him a unique perspective on running an agency today.
AMI works with agency owners by:
Because he works with those 250+ agencies every year — Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”